Our clients often fall into two categories: people who are starting a new business and people who are wanting to rebrand their current business. New business owners are often reluctant to pay a professional designer to create their logo. However, business owners that have been around a little realize the importance of hiring a professional designer. New business owners often try to do it all themselves, which can lead to stress, frustration, burn-out, and sub-par results. Seasoned business owners may have tried to create their logo the first time around, but are now realizing the pitfalls of DIY marketing.
A logo serves three purposes. It tells people the name of your company, creates a visual symbol that people should recognize, and sets the tone for the rest of your brand. Trying to do it all yourself may save money in the short term, but can cost you in lost business, time spent away from generating sales, and the headache of learning a new skill.
A logo is one of the most important parts of your brand. When your logo is clean, properly formatted, and well-designed, your brand reflects a sense of professionalism that an amateur logo just can’t beat. Amateur logos or logos made by online generators can often be spotted a mile away. Unless you have generous artistic or design experience, it can be difficult to produce a logo that captures your brand, values, and mission without overwhelming or underwhelming your aesthetic.
In a world where we can research anything online, you need to be relevant and enticing. Humans are visual creatures. It’s why platforms like Instagram and Facebook are so prominent in our lives. Having a logo that lets people know who you are, what you do, and what makes you different is becoming increasingly important to stay prominent. Logos that compliment and power your branding are vital, so make sure it’s done right.
Unless you have graphic design experience, you might not recognize all the pieces that actually go into a logo. A professionally made logo will often utilize color theory, typograhpy, and carefully designed graphic elements to create a clever logo. Just having a cute icon and picking a font will come across as amateur. Professional logos are also flexible enough to be used in multiple formats including packaging, websites, signage, and social media.
You think you know what you want. Maybe had an idea for a logo that made sense to you and maybe those inside your business. But will that idea translate to your customers? Will it lend itself to a dynamic branding campaign? Will it work across multiple platforms?
Sometimes what you think is a good idea may not be what’s best for your company. A professional graphic designer and brand creator will be able to tell you what will work for your market and provide a logo that is versatile and speaks to your target consumer. They may even work with your concept, but create a professional logo from your idea.
You aren’t getting paid to create your own logo. Your time as a business owner is much more valuable than you think. If you spend hours trying to come up with a logo, website, and brand, you are losing that time to build your business. Hiring a professional designer to do your branding is similar to hiring an CPA to do your taxes. You don’t have the time, energy, or expertise, so you hire someone who knows what they are doing! If you are looking to grow your business, branding is one of the most important pieces. You wouldn’t want an amateur to do your taxes, so don’t trust an amateur with your brand.