Your brand identity is what makes you instantly recognizable by your customer, especially in Durham. We are lucky to live in such a beautiful place, but business competition is Durham is strong. That’s why it’s so imperative that you have a clear visual brand identity. A clean and professional visual brand identity increases perceived value and brand loyalty in Durham and beyond.
Font Selection / Typography
Design Elements (like patterns, icons, etc)
It’s not enough to tell your customer what you do. If you’re not connecting with your customer on a deeper level, you will lose sales. A way to connect meaningfully with your customer is through your brand story.
A story can be broken up into five parts. There is a character (1) who has a problem (2), then meets an advisor (3), who helps them solve that problem (4) and reach their happy ending (5). From a business perspective, the character is your customer (1). Your customers have some type of problem (2) and are coming to your business, the advisor (3) for help. As a business, you over them a solution (4) that helps them achieve their happy ending (5).
Humans respond to and invest in stories because we care about what happens to the character after they’ve faced a challenge. We want to know how they got to the happy ending because that’s fundamentally what we want in life, right? A happy ending. Additionally, our brains are wired to understand stories because they put information in an order that is easy to engage with. Consequentially, Durham Businesses that understand how to craft their brand story have a leg up on their competitors because they are able to connect with their customers in a way their competitors can’t.
Nailing down your messaging and crafting your brand story has never been easier. We offer a variety of brand workshops in Durham, custom suited for your needs. In these immersive workshops, we play games, complete exercises, and get to the root of who your business is and how you should be positioning yourself to connect with your customer. These intensive workshops focuses on your client’s journey, their frustrations, their needs, and how you address them using your brand voice. We’ll help you better understand your brand so you can better sell your product or service.
Real Estate Branding
Law Firm Branding
Accounting Firm Branding
Tattoo Shop Branding
Small Business Branding
We worked with Duke Women’s Center, located in Durham, NC, to brand a campaign to bring awareness to sexual assault at Duke in Durham, NC and other college campuses. We worked to create the messaging, narrative, and visually identity for the Challenge Conquer Repeat Campaign. The campaign is designed to directly speak to students experiences and convey a sense of support.
Carrboro Creative is a branding agency located in Carrboro, North Carolina. Our branding agency specializes in brand development and brand strategy for small and medium sized businesses in Durham, Raleigh, and Chapel Hill. Our Durham Branding services are uniquely tailored to the Durham market. Get in touch today for a free consultation!