Whether we like it or not, people judge books by their covers. It’s human nature to be drawn to things that visually stand out. As such, your brand is a vital way to make a lasting first impression. A solid brand identity increases perceived value, builds customer loyalty, and grows sales.
Download our guide to understand how to evaluate the success of your brand, plus tips that will help you make improvements today!
Font Selection / Typography
Design Elements (like patterns, icons, etc)
A company’s brand are all of the pieces that make your company instantly recognizable. It’s the visual pieces like your logo, colors, and fonts, but it’s also your company messaging. A clear and cohesive brand identity for your Durham Business is essential for building connections with your customers. At Carrboro Creative is a branding company that builds brands that connect. Our brands standout against the competition and sell more. Period.
It’s not enough to tell your customer what you do. If you’re just listing your services, you’re missing out on an opportunity to connect with your customer through your brand story. Your brand story tells your customer that you understand their problem and are here to help.
A story can be broken up into five parts. There is a character (1) who has a problem (2), then meets an advisor (3), who helps them solve that problem (4) and reach their happy ending (5). From a business perspective, the character is your customer (1). Your customers have some type of problem (2) and are coming to your business, the advisor (3) for help. As a business, you over them a solution (4) that helps them achieve their happy ending (5).
Our brains are wired to understand stories, so using your messaging through this framework is a proven way of increasing your sales.
Nailing down your messaging and crafting your brand story has never been easier. We offer a variety of brand workshops in Durham, custom suited for your needs. In these immersive workshops, we play games, complete exercises, and get to the root of who your business is and how you should be positioning yourself to connect with your customer. These intensive workshops focuses on your client’s journey, their frustrations, their needs, and how you address them using your brand voice. We’ll help you better understand your brand so you can better sell your product or service.
Real Estate Branding
Law Firm Branding
Accounting Firm Branding
Tattoo Shop Branding
Small Business Branding
We worked with Duke Women’s Center, located in Durham, NC, to brand a campaign to bring awareness to sexual assault at Duke in Durham, NC and other college campuses. We worked to create the messaging, narrative, and visually identity for the Challenge Conquer Repeat Campaign. The campaign is designed to directly speak to students experiences and convey a sense of support.
Carrboro Creative is a branding agency located in Carrboro, North Carolina. Our branding agency specializes in brand development and brand strategy for small and medium sized businesses in Durham, Raleigh, and Chapel Hill. Our Durham Branding services are uniquely tailored to the Durham market. Get in touch today for a free consultation!