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Being Your Own Boss Doesn't Mean Doing Everything Yourself, So What Should You Be Outsourcing?

September 15, 2020

Why Outsource?

As a business owner, knowing when to outsource elements of your business can be challenging. Many companies don't have the resources or expertise needed to perform certain functions at a high level. Outsourcing these services to dedicated professionals can help your business offset gaps in your skill sets. 

Let's take a look at the areas of your business you should consider outsourcing and how it can benefit your company:

1. Web Design And Development

Your website is at the center of all your marketing efforts and is one of the most important assets your company has.

While you can potentially save money by handling all your web design in-house, you run the risk of costing your business more down the road if it is not done properly or the talent you have on hand isn’t particularly versed in web design, backend development, and website maintenance. Here the steps you should take to determine if you could benefit from outsourcing web design:

Evaluate Your Internal Resources

You'll want to start by taking an honest look at the people and their varying skill sets in your business. Do you have the necessary people in place to create and maintain a successful website for your business? Here are some of the types of team members you'll need to create an effective website:

Some smaller businesses try to combine this diverse range of skills into a single position and have a dedicated webmaster to handle their site. These people may be able to make updates to the website but designing and building a website from scratch requires both technical and creative skills. Finding a team member that can handle both effectively is incredibly difficult. Entire web design agency teams work together to create high-functioning and attractive websites for businesses on a full-time basis, so allocating all that ongoing work to a single team member is taking a major risk and creating a heavily weighted single point of failure.

Evaluate The Time Commitment

After you determine if you have the necessary talent in place to build or redesign your website, the next step is to figure out how to devote this personnel solely to these web design projects. Web design isn't a project that can be done on the side. It's an extensive project that takes considerable focus and a significant amount of time to be done correctly. It is for this reason that many businesses simply don't have the resources to handle all web design and development in-house.

Benefits of Outsourcing Web Design and Development

By outsourcing your web design and development, your company can experience the following benefits:

2. Graphic Design

Outsourcing graphic design continues to become more important to businesses as it helps companies expand the strength of their organization’s internal marketing team. Some of the benefits marketing teams can experience by outsourcing creative design talent include:

3. Brand Development

Branding involves much more than a logo and a tagline. It goes beyond what your customers see. It is also about how you make them feel and how you tap into their values. Eliciting desired reactions from your customers takes considerable strategy and creative thinking. Naturally, this takes time to develop. This is time that your company could spend focusing on its strengths and growing the business.

Statistically, the chances are your small-to-medium business might not have the necessary personnel to develop a branding strategy efficiently. Brand development isn't something you can master through classroom learning alone. It's an art that is constantly evolving and requires a creative approach, backed by solid research and quality data analysis. 

By working with an agency that specializes in brand development, your business benefits from having a partner with real-world experience building brands across a wide range of industries and well-versed in how to penetrate your target market effectively. Better yet, your marketing team will grow into your brand identity with the assistance of a quality agency partner that can capitalize on your brand strengths and shore up areas of opportunity.

4. SEO

In today's competitive environment, it is nearly impossible to have a successful marketing campaign without some form of search engine optimization (SEO). Like the other business elements in this guide, you'll have the choice of handling your website's SEO in-house or outsourcing it to dedicated professionals. Here are some of the advantages of outsourcing your business' SEO:

1. Long-Term Strategy

To get meaningful results from SEO, it is critical to stay on top of all online marketing developments. For example, every time Google updates its algorithm, the landscape of the SEO world shifts.

Keeping track of all changes and the new best practices can be difficult for a small in-house team. However, staying on top of all marketing developments is at the core of an SEO firm's business. With experienced employees on hand, these companies designate personnel to optimize processes and strategies at the very core of their business, leading to an improvement in overall quality and efficiency.

2. Cost-Efficiency

Over time, outsourcing SEO can save you money when compared to handling it in-house. Building an SEO team from scratch requires various steps including finding and training staff, buying the appropriate tools and software, and paying staff and offering benefits. This can all add up quickly, especially if your business continues to expand. You'll also have to account for turnover, which can increase these costs even more if you constantly have to find and train new staff members.

However, when you partner with an SEO firm, you only pay for the services received. You don't have to pay to have staff on-hand all the time and you don't have to invest the resources to find and develop your team members. This gives you more control over your expenses and can help reduce your marketing costs. With an outsourced SEO team, you have the freedom to update when you need to, and the ability to save on expenses that would otherwise be dedicated to staffing and training.

Wrapping Up

Outsourcing some elements of your business can help your company grow while you focus on what you do best. Being the boss comes with a bevvy of tough choices, but selecting a creative partner for your business doesn’t have to be one of them.

No matter where you're at in your design journey, at Carrboro Creative we can help every step of the way. Our brand development services differentiate your business in a competitive marketplace because we know what works and what doesn’t. Our team of expert designers and marketers develop brands, websites, and designs that sell. Period. 
How many loyal followers are you not reaching because of your outdated brand? How many leads are you giving away because your website is hard to use or isn’t optimized for mobile viewing? Bad design costs. We can help. Contact us today to jumpstart your brand.

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