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Essential on-page SEO factors to know for small business

November 15, 2019

When starting a business, one of the most common questions addressed by newcomers is about SEO including those who came across this term even though they don’t have any business. SEO, or Search Engine Optimization, is a technique for improving traffic from search engines such as Google and Bing. It also contains results that are free, organic, editorial, and natural. SEO would not only help the site rise to the top of search engine rankings, but it would also enhance business leads, leading to increased revenue generation. Because it is a continual process, it must be maintained on a regular basis. SEO criteria are constantly evolving, and it can be difficult to stay up with the most recent advances. However, if you want your Google rankings to rise from the bottom to the top, you must be aware of what is going on. There are two methods: on-page SEO and off-page SEO. 

Well-optimized sites gain visitors over time, which equals more leads and revenue. Without SEO, searchers will not be able to reach your site, and all of your efforts will be a waste. In this article, you will learn what On-Page SEO is and why it is important if you have a website and a small business.

What is On-Page SEO?

On-Page, SEO is a critical component of SEO optimization because it is where you build your website pages and apply tactics to boost your search engine rankings as much as possible on search engine result pages, also known as SERPs (SERPs) 

On-Page SEO is a really important part of SEO Optimization. This is where you construct your website pages and implement certain techniques to improve your search engine ranks as possible on search engine result pages(SERPs), additionally, your website will receive increased visitors. There are numerous factors to consider on your website that, when combined, will significantly improve your website's visibility in search results.

Here are the Essential Factors to highly consider when it comes to On-Page SEO: 

On-Page SEO factor 1: Keyword Research

Keyword research is the process of determining the actual search phrases that user inputs into search engines. It also aids in capturing and holding the audience's full attention. Effective keyword research will yield numerous benefits such as increased viewership, increased customer conversion, increased SERPs position, and so many more. 

While SEO isn't just about the core keyword, it should also include terms related to the major terms people are looking for. These are known as LSI keywords or latent semantic indexing keywords. Which gives an online word association to assist Google in determining which results to show the researcher. Using the appropriate LSI keywords, for example, should tell Google that when searchers put in "apple," your relevant pages should show the company or the iPhones and Macbooks rather than the fruit itself or other apple pie recipes. 

Here's another thing to think about when it comes to keyword usage, keyword stuffing. As a result, it will be prohibited because this will lead to low-quality web pages and definitely harm your SEO ranking. So, once you've picked your keyword, make sure you're only using it (and your LSI keywords) organically and naturally.

On-Page SEO factor 2: E-A-T

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, it is Google's framework that raters typically use to evaluate content providers, webpages, and websites as a whole. They even rephrased some instances of "high-quality material" as "high EAT." Google has long placed a premium on high-quality content. They want to ensure that websites that provide high-quality material are rewarded with higher ranks, while those that produce low-quality content are given less visibility. There is always an obvious correlation between what Google believes to be high-quality content and what appears in search results.

Google recognized that the majority of searchers use their platform for almost everything. That means that if the erroneous results show, their users' lives could be negatively impacted. Websites that could lead to potentially life-changing outcomes are classified as “your money or your life” (YMYL). Consider medical websites, financial planning websites, or anything else that has the potential to affect someone's pleasure, health, and wealth. 

When someone searches Google for information that could have direct implications, Google wants to ensure that it is providing the most correct and truthful information possible. Part of this is assessing not only the content of a page but also the creator's credibility.

How can you increase your E-A-T, here are some helpful tips to ponder: 

On-Page SEO factor 3: Meta Tags

Meta Tags are a vital part of On-Page SEO. This consists of four separate elements: Meta Title, Meta Description, Meta Keywords, and Meta Robots Tag.

Meta Title of a page is used to describe or express the contents of that page to search engines and users.

Meta Description is a brief explanation that informs search engines and users about the concepts.

Meta Robots is a tag that instructs search engines to follow a specific page on a website.

Meta Keywords are used to explain a set of keywords and their relevance.

Meta Tags have been a key optimization element from the early days of SEO. While Google claims that meta tags do not affect results, there is statistical evidence that indirect features of better descriptions can. Correctly optimizing meta tags can assist improve: 

1. Click-through rate (CTR) 

2. Perception of the quality of the result. 

3.Perception of what your website offers all changes.

On-Page SEO factor 

4: Header Tags and Headlines

Header Tags are HTML tags that allow us to highlight specific keywords on a webpage. It should inform the user about the page's content and let them decide whether or not to read it further. It also aids in the improvement of search engine rankings. Header Tags (H1-H6) are used to distinguish headings and subheadings from other forms of text in your article. (For example, text in a paragraph) These tags may not be as vital for your site's rankings as they once were, but they will still serve a purpose for your users and SEO.

They can have an indirect effect on your rankings by:

 1. Making it easier and more interesting for people to read your information.

 2. Providing search engines with keyword-rich context about your content.

Headlines, on the other hand, are a different story. By crafting intriguing and effective headlines, they can help your website's content rank well in search. Coming up with an engaging title for a blog post may appear to be too simplistic, but a brilliant headline can mean the difference between a click and a first impression, which is why it's critical to do so strategically. 

You should be able to create a headline that will capture the reader's interest in the search engine results pages (SERPs). Users are enticed to click through and read the rest of the article. 

On-Page SEO Factor 5: Image Optimization

Adding photos to your web pages is a great way to make them more appealing. However, not all photos are made equal, and some can even cause your website to slow down. Properly optimized images will make the most of a valuable SEO asset. It has some advantages: 

Images should not be a last-minute consideration. Make sure to utilize meaningful titles and alt text with photos that support your content.


These are some of the SEO trends to keep an eye on in 2021. You'll be well ahead of your competitors if you use these methods and principles on your website.

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