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How Can I Increase My Website Speed?

November 17, 2020

Effective Ways To Increase Website Speed

If you're a new website owner, website speed may not be a concern right now, but after everything is in order, you'll be wondering how to increase the performance of your site. Visitors are more likely to abandon a website with a slow loading speed.

Having a quick-loading website is important for both user experience (UX) and search engine optimization (SEO). In today's world, most people are impatient, and they want a website to load quickly. If your site's speed is slow, expect unfavorable feedback. According to Google, one of the signals utilized by its algorithm to rank pages is site load speed.

Websites have become significantly more complicated and content-heavy in recent years. As a result, make sure your website is optimized to reduce page load time. We all know that a website's load speed has a negative impact on your business, which is why understanding the cause of your website's slowdown is necessary.

What is Page Speed?

It determines how quickly the content on your page loads. The term "page speed" is frequently confused with "site speed," which refers to the page speed for a random sample of page views on a website. 

There are a few major strategies to increase the speed of your page.

Optimize Images and Video

Images and videos are one of the major contributors to your website's load time. The significant portions of a page's overall size are these and it is influenced by two factors: the size of each individual asset and the overall amount of assets loaded on any given page. It is critical to act quickly in response to these variables.

All media assets' file sizes should be reduced:

Remember that the more graphics and videos you include on each webpage, the longer it will take to load. It's critical to consider the total "size" of each page's assets. Sliders (or carousels), background videos, huge photos, and background textures may add interest to a website, but they also slow down page load time. Strive for a healthy mix between visual aesthetics and user experience.

Use a caching and page speed plugin

We are aware that a variety of factors influence websites to load pages. However, there are a plethora of useful plugins and modules available to aid you with technical heavy lifting. Website caching is one method for reducing the time it takes for your page to load. Cached pages are HTML versions of specific pages that are used to avoid time-consuming requests to the website's database. A cached page loads substantially faster while reducing server strain by up to 80%.

WordPress users can quickly install one of the many popular pages caching plugins, such as W3 Total Cache. But, WP Rocket, a powerful page speed solution for WordPress websites, can not only handle page caching (reducing the requirement for a plugin like W3 Total Cache), but also a myriad of other page-speed optimization approaches such as: 

Upgrade your web hosting service

The quality of your website hosting plan, whether positive or poor, is largely influenced by the load page of your website. Especially for larger, more resource-intensive websites and those with a high volume of visitors. While using a low-cost shared hosting platform may be appealing, investing in a high-performance VPS, managed, or dedicated web hosting platform should be your top consideration.

These packages frequently include faster technological stacks, dedicated resources, and a slew of crucial options for fine-tuning your server.

Here are some more suggestions to help your website load faster

We recently discussed the aspects that may influence the page load speed of your website. Some of this is under your control, but most of it necessitates the expertise and knowledge of a web developer.

Here are a few more things to think about if you want to improve the speed of your website's page loading:

Knowing these techniques to improve your website's load page may be ideal to gradually catch up with new trends and catch up with Google's algorithms. A faster-loading site attracts more visitors than a slower-loading one. Invest in reputable web developers and hosting packages, and always keep your website maintained and updated as needed.

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