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December 13, 2020

How to keep your visitors on your site longer

Are you experiencing trouble keeping your visitors on your website for an extended period of time? Keeping visitors on your website for longer periods of time and converting them into clients is a challenging feat. 

When developing a brand and website, the most critical step is to identify your target market. When visitors notice that the website contains what they're hunting for, they're more inclined to remain. The longer people stay on your site, the more interested they will be, and the more likely they will become customers.

In this piece, we'll explore some methods for keeping visitors on your website engaged.

Let the visual design stand out.

We've all heard that people make hasty judgments based on a book's cover. Make the design of your website interesting and inviting to your visitors. Make a solid first impression so that people will have faith in your website and business. Viewers will grow annoyed and think that whatever you've been marketing is shoddy if your website is inadequate and out of the current.

A well-designed visual identity radiates professionalism and dependability. Take as much time as you need to get the visual design to stand out; the effort will pay off in the long run, so choose the best themes and layouts for your website carefully.

Remember to make your visual design clean and straightforward so that consumers can easily look at everything on your website. Users tend to engage and stay longer if there are fewer items to look at.

Keep the promise you made in your headline

If you want visitors to stay on your website, make sure the content matches the title. Don't make promises in your headlines that your content can't keep. If the content does not live up to the hype, having a click-worthy headline prepared by a brilliant copywriter will do nothing for your business.

People are often lured in by headlines, so make it worthwhile for them to read by keeping your claims and taglines appropriate to your target market. This is the most crucial aspect; your company's content should be consistent with that of your website. Don't overlook issues that are crucial to your website's capacity to retain customers.

Every page should have a clear call-to-action

Every page on your website should include a call-to-action that will eventually lead to income growth. A blog article, for example, could include connections to other relevant content on your website as well as further information about a certain product or service. If a customer is interested in a product but isn't sure if they want it, directing them to further information may be enough to persuade them on that single visit.

However, it's unclear whether your readers will notice the call to action. CTAs placed below the content area are often overlooked by visitors. The ideal technique to get your readers to notice the CTA is to employ a slide-in-opt-in, because moving slides may capture the attention of visitors without bothering them.

Make use of engaging videos 

People nowadays prefer to watch videos rather than read, and we are aware of that. Allow your visitors to make their own pick. More than half of the executives polled stated they would rather watch a video than read texts. Marketers who utilize videos on their websites grow revenue at a rate that is 49 percent faster than non-video users.

Do you believe that incorporating visual material on your website is a difficult task? It does not have to be as difficult as it appears. After all, working on your website to add videos could be the key. Choose clips that are so entertaining that viewers will be satisfied and compelled to buy your stuff.

Page loading time should be reduced

Who will stay on your website if it takes too long to load? Isn't that correct? One of the finest things you can do to keep people on your site longer is to shorten the time it takes for your site to load. Having the best content in the world is pointless if they can't wait long due to your site's slow loading speed.

Do you know that even a 1-second delay in page response results in a 7% decrease in conversions? Don't take page speed for granted; you could be throwing money away.

There are a lot of steps to take on your site in reducing the page’s loading time, but these two are the most important:

Make a number of exit-intent pop-up offers

Pop-ups that appear only when a visitor is about to leave your website can be quite effective. Depending on the page the visitor is on, you can take advantage of this. Here are a couple of examples:

Blog posts: You can create content-specific exit pop-ups that allow visitors to be routed to an appropriate blog post. Set them up to page by page to lead visitors to more information that will help them reach your conversion target.

Product pages: Allow visitors to read reviews or helpful pieces of content related to the precise product they were just looking at if they are attempting to leave a product page. Write material that answers often asked questions; if you can address frequently requested pre-sale inquiries, you'll have a far better chance of converting that visitor.

Shopping cart: Every year, shopping cart abandonment loses businesses billions of dollars. While special discounts or discount codes might be presented to try to retain visitors in your basket, you can also offer to redirect them to certain sections of your website if they try to leave, such as a feedback or testimonial page.

Conclusion

It is very important to build your website and maintain it because most customers are relying on your website for information and feedbacks. Put pictures of the products and videos that are highly engaging. Don’t forget to follow these simple rules on keeping your visitors staying longer on your website. 

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