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Recent Posts

January 29, 2022
What to look for when hiring a design agency

Okay, you’ve finally decided that you need some help. Your website isn’t functioning properly, your logo is dated, your brand is stale, and you are ready for a change. Now, the work of finding a design agency begins. Before you hit the send button on that email to start getting quotes for the work to […]

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April 10, 2021
Questions to Ask Yourself When Building Your Brand

If you have ever had an excellent business idea that has never quite come to fruition, it probably started with your brand. Sometimes the brand just isn’t quite portraying what you intended. So, how do you build a brand that hits the mark? It is critical to build your brand right the first time, so […]

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March 30, 2021
Defining Your Company's Values: Strategies and Tips

Your business’ core values are the foundation on which you build your business model and create the rubric for hiring your team. Whether you are a new business owner or have been around a while, there are many things to consider when defining your company’s values. Some of the most common questions your business needs […]

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March 20, 2021
What is Conversion Rate Optimization (CRO) & Why Do You Need It?

You’ve built a website and it looks fantastic. Some visitors are trickling in, but you’re not getting the conversion rates you had hoped for. You’ve got great products or services, but not enough of your visitors are buying them. How do you get those coveted conversions? By utilizing CRO, you can increase conversions on your […]

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March 10, 2021
The Principles of Logo Design

When you’re diving headfirst into your business structure and design, you want to create something unique. From your website design to your marketing strategy, you’re developing a brand that will resonate with a new audience. And with a brand comes the need for a logo that fits your new identity.  Your business logo represents your […]

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March 1, 2021
What is On-Page Optimization?

The website is often a customer’s first impression of the business, and it’s essential to make it a good one - otherwise, you risk losing your audience at first glance. And typically, the fault lies in the design of the page itself rather than the business’ offerings or other efforts. Your website’s design is your […]

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