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November 23, 2018

Signs that you need a new website ASAP

Your website is not responsive.

The fact that your website is not responsive is a key cause for you to consider a new one. A responsive website design will ensure that your website will render correctly across several platforms and that a memorable user experience is adapted to several devices used nowadays, like desktop PC, mobile phones, tablets, or laptops. 

A responsive site will adapt how it appears based on the size of the screen of the person using it, so mobile or tablet users should see an easier-to-navigate version of your site. Having an unresponsive website does not only ruin your users’ on-site experience but also reduces the number of visits to your site. According to the people’s perspective, a company’s website, when viewed using a mobile device, should be as good and better than its desktop version. And also, according to recent data, mobile usage is swiftly overtaking desktop usage as the preferred method of web browsing, with more than 60% of users already doing it from their smartphones.

Taking forever to load

Similar to the point mentioned previously about a website being responsive, it also extends beyond a user’s on-site experience. Good reputation management should be applied when having a website. Google will also penalize your website if it has a slow page speed. Website design and development take a toll on this. The slower the page to load, the higher the penalty received. Though it may sound strange, 47 percent of people anticipate an average website to load in little to more than 2 seconds. 40% of consumers will abandon a website that takes more than 3 seconds to load. To attract customers, hiring a good website developer and a professional website designer is a must. you can keep customers on your site, you'll need an updated site with a quick site speed. 

Some possible causes of a slow load time include:

Considering a website redesign can address these difficulties while also increasing the speed and performance of your site.

Your website is not the reflection of your brand

Your business, products, and messaging evolve with time, but has your website kept up? Have your ecommerce web design rolling. The first impressions that visitors have can frequently mean the difference between winning a potential customer and bouncing. Make sure you're recognized for having a well-designed website that resonates with your message, your brand, and responds to your customers' pain concerns today, not a few years ago.

If your firm has undergone rebranding since the development of your current website, having your website redesigned should be a no-brainer. If your organization purports to be cutting-edge, yet your website is everything but, there is a significant disconnect. If that's the case, it's time to start over with a new one or, at the very least, a launchpad site.

Your website is outdated

In this day and age, almost every business is online, so investing in excellent design for your new website is a simple way to set yourself apart from the competition. If your website design hasn't been updated in the last few years, it's fair to say it's starting to appear a little dated and isn't helping you out. The way your company is seen will have a significant impact on its success and will greatly assist you in gaining new and existing clients' trust and loyalty. 

Aside from its design, there are other reasons to refresh your website behind the scenes. Hiring a good professional web designer is very important. Also, your website should have Secure Sockets Layer (SSL), a small padlock icon beside it when displayed in a web browser. The website’s search ranking is heavily influenced by the presence of an SSL certificate. 

Low Conversion Rates

It's great to have potential clients locate and connect with your website, but if they don't convert, there's a problem. If your site isn't generating enough leads or conversions, it's probably time to improve. All of the issues on this list can lead to low conversion rates, so if you recognize more than one, you owe it to yourself and your company's bottom line to upgrade your website.

SEO Difficulties

If your website doesn’t rank well on Google, known as the top search engine, your business is terrible. This could be a sign of an issue with your website and a lack of optimization. Your website should be your most effective marketing tool, time to redesign it if the results are not as good as you would want it. 

An SEO audit for your website may be a smart technique to ensure that your SEO troubles are related to your website and not merely a lack of adequate optimization. A digital marketing expert will be able to assess your website and advise you on what steps you should take to improve your search engine rankings. They would be able to supply that information if a new website is required.

You find it hard to update and put content

In today's world, 99.9% of websites are "content managed," which means, their owners may log in to an administrative area and add pages, content, pictures, and news articles. If your site was built a long time ago, you may find yourself needing to contact your current web design agency to request improvements, which can be costly.

This concludes that a website that posts regularly high-quality content, articles, and updates in general, will outrank one that does not. As a result, keeping your material current has a significant impact on your website’s Google results. 

Your website’s content is not consistent 

Your site may lack consistency if it's been worked on by a few different web developers over the years. Some things on your site may be inconsistent, such as:

This can make your website appear disorganized and confusing. You may start again with a new website design and hire a web designer. Web designers greatly affect your website’s overall theme and can solve these problems and provide uniformity across all of your site's pages. While this may not appear to be the clearest evidence of a need for a redesign, people must evaluate it. We utilize the abbreviation "CRAP" for exceptional design in the design field, which stands for "Contrast, Repetition, Alignment, and Proximity." You subconsciously gravitate towards designs that contain these characteristics, whether you realize it or not. Sites typically become a jumble of random additions as they get older and several rounds of content have been published over time. Your message and brand may get diluted as a result of this inconsistency. Furthermore, the structure and organization of your website's information can become a nightmare for clients to browse and a real pain for you, the website owner.

The Bounce Rate on Your Website Is Extremely High

A high bounce rate means that the majority of individuals who will visit your website only stay for one page. This could be due to a lack of pieces of information, but most consumers abandon websites immediately that are difficult to browse, unfriendly, or unprofessional. For sites that aren't primarily blogs, news, or events, a bounce rate of more than 70% is concerning. If your site is responsive, do a test with your friends or Facebook friends and ask them to give you an honest comment on the navigation and/or content of your site to help you figure out what to do next.

Conclusion

Deciding to rebuild your website requires a significant investment of time, work, resources, and, of course, money. Make sure you know where you are, where you want to go, and how you're going to get there before you decide to go down the "website makeover" road. A well-designed website represents how well-established your firm is, how much you appreciate your consumers, and how seriously you take the business. Hiring a professional to update your website on a regular basis will have a significant impact on your business in a short period of time. So, don't be hesitant to have your website redesigned; it will take time, but it will undoubtedly be worthwhile. 

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