When done correctly, copywriting is a cost-effective way to boost your SEO, bring in visitors, and—ultimately—increase sales. It’s a necessary strategy for any successful marketer and offers a world of possibilities for any business. Today, we’ll take a look at our favorite tips for improving your copywriting to not only engage your audience, but also get in the Google algorithm’s good books and bump up your bottom line. Think of why someone would be reading your article. Usually, the reader is looking for answers. And—let’s face it— no one wants to look very hard for them. The pacing of your copy will determine if the audience will have an enjoyable reading experience and if you’ll efficiently get your point across. Keep your sentences short and savvy. Keep your paragraphs clear and to the point. Use callouts and breakout boxes to highlight important points. If you’ve made a unique statement, consider creating a new section after. Readers aren’t looking for a complicated and intense reading piece. They don’t have the intention of reading a research article when they open your copy. They want to know what they can get from reading this, and they’re not looking to work for it. You’ll have to ride a fine line of getting your point across while still providing easy-to-read copy. Make sure to limit technical jargon and stick to terms that a layperson can understand. If there’s a first impression for copy, it’s the font. Readers will initially judge your copy based on the way its font looks. If it appears generic, the audience may perceive it as boring. If it’s hard to read, it may come off as sloppy or unprofessional. Be sure to take into consideration colors, sizes, and types of font. Use websites of quality brands as inspiration when determining the characteristics of your fonts. Set yourself up for success early by creating a font hierarchy and sticking to it. Make sure your headings and body text are clearly differentiated and ensure that your fonts fit together and create a cohesive whole when applied to a webpage or blog post. Punctuation serves the purpose of giving meaning to words. It provides flow and rhythm to your copy and can mean the difference between an impactful point and a throwaway line.. Apostrophes, semi-colons, exclamation points, and proper capitalization can all have a considerable impact on how your writing is digested by your readers. It’s essential not to overuse the comma. You should only be using it at points you would take a breath while reading a sentence. Overusing commas can lead to run-on sentences and lost meaning. When someone reads copy, they’re typically scanning the page before committing to reading it. They want to know what they’ll be getting from it and if it has the information they’re seeking. To help draw people into your copy, use sub-headings to introduce each section. These sections will also serve to break up your copy into manageable chunks. Always bold your sub-headings and format them hierarchically. These headings serve two purposes: This point is pretty straightforward — you should always use active voice when writing. By using active voice, you emphasize the subject performing the action rather than the action itself. This makes your writing flow smoother and gets the point across in a direct, easily digestible waythat has more impact and feels more natural to the reader. Writing isn’t always the easiest thing to sit down and do. And it’s even easier to get distracted when it comes to copywriting. It’s important to minimize potential interruptions and allow yourself time to write. One solution is to wholly commit to writing for a set amount of time. For some people, the ideal time is 20 minutes with a 5-minute break. For others, it may be 30 minutes of focus and 10 minutes of free time. Regardless of your preference, make sure you are only allowed to work on your writing during the productivity time. Turn your phone off, close unnecessary applications, and give yourself a private area to work. The entire point of a copy is to deliver your audience with a clear call to action at the conclusion. The CTA serves to boost click-through rate and increase rankings in the search engine results pages. Without this, you’ve wasted your copy and failed to use it properly. Make sure your call to action is evident and direct. Use action phrases such as “call today” or “try now” to improve engagement. You should include a clear link to your target, whether it’s a website or a link to a product, so that the reader can easily access the place you’re trying to send them. Regardless of the kind of information that you want to provide to your clients and customers, if you don’t present it professionally, you aren’t likely to build that trust. Having all of the information that your client wants easily accessible to them proves that you are who you say you are and that you’ve taken the time to care about their browsing experience. That’s where we come in. Carrboro Creative is a results-driven creative agency that offers website care plans, custom website design, brand development, graphic design, SEO, and more. Contact us today for a free quote, and let us show you how we can help you with your content marketing and reputation building for your brand, business, and website.8 Copywriting Strategies To Boost Your Bottom Line
1. Break Up Your Paragraphs
2. Know Your Audience
3. Choose Your Font Wisely
4. Punctuation Matters
5. Don’t Neglect Sub-Headings
6. Always Use Active Voice
7. Minimize Distractions
8. Always Remember to Include a CTA
Content Matters
