What Is a Website Care Plan? (and Why You Need One)

Just like your car needs regular tune-ups and your house needs routine maintenance, so does your website. A website isn’t one of those things that you build and then just let it be. Technology is constantly evolving and it does so at a rapid rate. It’s likely your website is going to need updating quite often. 

A website care plan is a set of bundled services grouped together to help keep your website running at its optimal performance. These care plan services can include performance, back-ups, security, real-time monitoring, virus protection, malware protection, and more. 

Taking care of these things is a time-consuming process. Especially when you also consider the website updates. For example, if you are a WordPress user, you’ll have WordPress updates, plugin updates, theme and template updates fairly regularly and if you use a framework, you’ll have their updates as well. 

Website Care Plans

A website care plan is a plan that can offer you peace of mind. It’s also a huge time-saver to have one in place. A website care plan can also provide you with a very valuable safety net. 

When thinking about whether or not you need a website care plan, ask yourself these 3 questions.

Question #1: Is your website valuable to your business?

For most business owners, a website is critical for business. For others, it may be the only way they do business as there is no brick and mortar storefront or office they occupy. Your website helps you to attract visitors and capture leads. From there, it can help you engage in your audience and convert those leads into revenue. 

With a website care plan, you’ll have peace of mind that your website is always being cared for, and that your most major marketing and sales tools are functioning and representing your brand well. 

Question #2: Do you want to protect your investment?

You spend a good amount of money on having a website designed for your business. From here, your cost is just that to update it every few years, giving it a little makeover for freshness. But, if you look at it from the coding perspective, if you don’t have regular updates, the software which powers your site is being left open to phishers, hackers, malware, and plenty of other potentially undetected security risks. 

A website care plan in place protects you from these threats and ensures your investment. 

Question #3: Would you like a safety net?

Let’s say you did have time to handle all of these tasks on your own, and you’re doing a great job of keeping up with them. You think you’ve done it all and you’ve done it all correctly, but something within your coding breaks, and now your website looks horrible, or something isn’t working correctly, and you don’t have the time to go dig through the code for the offending issue. You need your site to work now.

A website care plan ensures you have someone with experience that you can trust to help you get your website back up and running when unexpected circumstances inevitably occur. 

Why Do You Need a Website Care Plan?

Cybercrime is on the rise. There are over 1.8 billion websites online and that number is growing by the second, giving hackers more fish in their pond. Don’t be one they catch. 

Even with regular updates, vulnerabilities happen. Plugins break and fail. Hosting services go down, websites  crash, exploits are discovered, and login details are cracked.

Not all web hosting is set up to perform automatic updates. If there is no routine backup, you can potentially lose everything on your site without any recourse for recovering your data or your clients’. Having a care plan in place can save you from having to start over – from scratch.

You’ve got a business to run..

You might be thinking you can do this yourself – and the reality is you can, but as a business owner or high level manager, you shouldn’t. Your time should be spent where it’s better suited to manage and grow your business, which is what you do best — not worrying about your website and wasting your time trying to hit the moving target that is website development. 

Doing website maintenance is extremely time-consuming, and honestly, it should be a daily task. It can also be incredibly tedious. Instead, you should be focused on sales to make that day, or visitors to connect with, or leads to convert. 

There’s a reason why professional website developers, website designers, and website maintenance companies exist. Maintaining your website is a full-time job. Let us worry about your website and the software powering it for you. Think of us as your geeky, silent partner watching your back..

Our team can help. 

Now that you’ve learned what a website care plan is and what’s really involved in maintaining your website day-in and day-out, you’re probably also noticing just how time-consuming it is going to be for you to keep up with all of the updates, monitoring, and changes all on your own. 
That’s where we come in. Carrboro Creative is a results-driven creative agency that offers website care plans, custom website design, brand development, graphic design, SEO, and more. Contact us today for a free quote and let us show you how we can care for your website, so you can get back to running your business.

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