The website is often a customer’s first impression of the business, and it’s essential to make it a good one – otherwise, you risk losing your audience at first glance. And typically, the fault lies in the design of the page itself rather than the business’ offerings or other efforts. Your website’s design is your primary marketing tool and the largest factor in how your audience perceives your brand – so you’ve got to make it count.
On-Page Optimization and How It Can Help
The purpose of on-page optimization, or on-page SEO, is to make sure that your website is as close as possible to the top of a search engine’s list of suggestions. Search Engine Optimization (SEO) is essentially focused on making sure a website can meet as many criteria for a search engine’s algorithm as possible to make it the first thing people see when they look up a related topic or keyword phrase.
This, of course, is invaluable when determining a business’s online marketing presence. These algorithms can be divided into two categories that play roles in determining your website’s SEO rank.
These categories are:
- On-page factors – website issues that can affect the search visibility
- Off-page factors – issues beyond the website that can affect search visibility.
In this article, we will discuss the importance of on-page SEO and the most essential on-page SEO factors.
3 Essential On-Page SEO Factors You Should Know
On-page SEO encompasses all of the aspects you can control the most effectively. By owning the site, you can control the more technical issues and quality of content.
On-page SEO factors tend to be the easiest and most helpful fixes, so we recommend you take a moment to deal with them first. Let’s a look at some of the most important SEO factors to consider when building a site.
Factor #1. Content
For obvious reasons, the information your site contains is the most critical aspect to check. This is why your audience is on the site and will be the first thing they will see. The quality of your content is what search engines will use to determine your search engine rankings for related keywords.
Check to make sure that your site provides:
- Demand for the product or service your business is offering.
- Linkable content to drive up web traffic.
Without these aspects, content is deemed less desirable or relevant by the search engine’s algorithm, and is far less likely to get promoted over other similar content
Factor #2. Title Tags
Title tags indicate the title of the web page. They are shown on search engine results pages. Title tags appear as a clickable headline for the result and play a vital role in usability, SEO, and even the site’s ability to be shared.
Title tags play a huge factor in expressing the purpose of your business’ site when done correctly. They must be accurate and provide clear information on your page’s content, as they are often the first impression many people will have. You can typically find title tags in either the search engine results pages, the web browser itself, or social networks.
Factor #3. User Experience
This last factor is often overlooked but plays a considerable part in on-page SEO. Whoever visits your site should be able to find, navigate, and discover what they are looking for quickly and easily.. Your site may be full of useful information, but if your customers cannot navigate to the information they want in just a few seconds, they will look elsewhere for a user-friendly experience.
This may seem like a lot of work. It is.
And that’s OK! Your website is your greatest marketing tool, and if you’re not experienced in maintaining your tools, you’re not alone. Most business owners aren’t.
That’s where we come in. Carrboro Creative is a results-driven creative agency that offers website care plans, custom website design, brand development, graphic design, SEO, and more. Contact us today for a free quote and let us show you how we can keep your website fresh, keep new visitors rolling in, and care for your website so you can get back to running your business.