In today’s connected world, it’s incredibly important to have a web presence. And, not only a web presence, but one that is functional, attractive, and easy to use. It’s the first touch point for most potential clients, so the impression you make here matters. If your website isn’t working, there are some things you can do to determine where you need to make changes.
Look at traffic flow.
If you aren’t sure if your website is getting the attention you had hoped for, consider utilizing a free tool, such as Google Analytics, to see where your website may be lacking. Google Analytics can help you see where traffic is coming from, how long people are staying on your website, what pages they are visiting, and whether or not they are completing actions, such as placing orders, or scheduling consultations. When looking at these metrics, keep in mind what your goal was for building a website — have you achieved that goal with your current site?
Fix common errors.
Ease of use is a sticking point for a lot of websites. First-time users should be able to find what they are looking for within the first 15 seconds of arriving on your site. If your website is not intuitively organized, simple, and easy to navigate, you are going to lose potential clients or customers. You also need to feature high quality images. Pictures that are blurry, unfocused, the wrong size, or poorly shot reflect badly on your company. Stunning, high quality images engage your users and help create an immersive visual experience. On the other hand, literally, you need to make sure that your site is mobile device friendly. The number of mobile users now accounts for 51% of all web traffic.
To increase website traffic put time into improving your search engine optimization (SEO). Things that can affect SEO include: clear navigation structure, metadata, load times, alt text, mobile/tablet responsivity, links, new content, and copywriting. Another way to increase web visibility is to ensure your existing social media is connected, and if lacking, work to improve your overall social media presence. There are also paid options for advertising, such as Google Ads.
Make a change.
If you are still struggling to create a seamless user experience on your website, consider making a change and designing a better site. A professional design company knows what works and what doesn’t work, and can help you reach your website goals.