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Why Your Small Business Could Use a Graphic Designer

January 10, 2021

When you own a small business, it can be challenging to stand out in a sea of competitors — and keeping your audience engaged is even harder.

So how do you make an impression on your future customers without investing a fortune in advertising? The key is to build a strong brand. 

A strong brand is more than just a great logo and some fancy graphics. It’s who you are and helps people connect with and remember you. A good graphic designer knows how important it is to not only make you look good, but also make you stand out everywhere.

If you want your business to be memorable, relatable, and — most importantly — profitable, then you need a designer that understands how to help you succeed. We’re going to show you three ways that a professional designer can help your small business.

3 Ways a Graphic Designer Can Help Your Small Business

1. Designers Help You Create Memorable Branding

Graphic design handled by a branding and marketing agency can play a key role in establishing small business branding. From creating logos and slogans to trademarked characters and iconic imagery, designers work with you to bring your vision to life. 

Having a professionally designed logo or image associated with your business makes it easier for potential customers to see and remember you. The sole function of a branding agency is to help you establish a relationship with your audience and help you connect with as many people as possible through images and words that evoke trust and comfort.

2. Designers Help You Create an Engaging Brand Online

Once you have their attention, you need to keep your audience engaged. The right branding agency will be forward-thinking in terms of how your business’s presence is felt online. There are many different ways that people access the web these days, and the user’s experience with an aesthetically pleasing website cannot be understated. 

The agency should work with you to ensure that your web-based content is clean and functional across various platforms and devices, including personal computers, tablets, phones, and other smart devices that have internet browsing capability. 

They can design every aspect of your online presence — your website, social media pages, landing pages, and much more.

Designers are constantly working with the latest software to not only create dynamic content, but to also create websites that are clean, intuitive, and that easily answer any questions your audience may have. 

The right designer will also take into account how hands-on you want to be with maintaining your website. They will design a fully customized template for your business that will allow you to update and edit as needed without having to learn a programming language. 

3. A Good Designer Will Make Your Call To Action Hard To Resist

Graphic Designers are trained to take in all of the information you want your potential clients to know and put it together in a way that clarifies, simplifies, and organizes. Creating marketing tools that effectively get your message across is the designer’s number one priority. 

Through the use of text, color, imagery, and composition the designer can help you establish the tone you wish to set. For print media and promotional materials, your designer can offer creative solutions to help keep your business’s name at the forefront of people’s minds. 

A good branding and marketing firm will engage your audience and get them excited about your call to action. Remember that behind every successful marketing campaign there is a team who understands and is dedicated to their client’s needs. Your small business shouldn’t be any different. Even with a modest budget, a solid foundation can be made by selecting the right agency. 

The power of cohesive design can make your brand identifiable. Not just that your audience can identify your business by a logo or a slogan, but that they identify with it. 

Designers use fonts, colors, and composition to appeal to potential customers in a variety of ways. They can evoke laughter or sadness, nostalgia or wonder, comfort or consternation. In the right hands, the design of your small business website and marketing materials has the potential to create an emotional connection with your preferred audience. But how does your preferred audience find you?

Work With Our Professionals

Carrboro Creative understands the fundamental reasons why small businesses need the help of a branding agency, and we are proud to meet those needs.

Carrboro Creative is a digital branding and marketing team of creators, collaborators, and designers based in Carrboro, NC. We are a woman-owned agency specializing in the growth of small businesses, entrepreneurs, non-profits, and education institutions. Our agency will assist you in all aspects of your marketing and branding needs. 

We look forward to speaking with you to see how we can help your small business take the next step forward. Contact us today for a free estimate. 

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