Category: Brand

10 Essential Nonprofit Branding Tips: Making an Impact with Your Cause

In the nonprofit world, your brand is more than just a logo or a tagline. It's the essence of your organization's mission, values, and identity. A strong nonprofit brand creates trust, recognition, and loyalty among your supporters. In this blog post, we will share 10 essential branding tips that will help your nonprofit make a […]

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Managing stakeholders for nonprofit web design and branding

Working on a fresh web design and branding strategy for your nonprofit organization can be an exciting time. There's just one "little thing" you have to contend with: managing stakeholder relationships.  Having designed websites and branding strategies for dozens of nonprofits, we understand the importance of balancing multiple stakeholders' needs and expectations throughout the process.  […]

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How to Incorporate Storytelling In Web Design

Are you looking for a way to get customers to notice you? You have worked so hard, and your business is your passion, so what's next? We all want the work we put into our businesses to “pay-off,” but sometimes it can be a struggle to know where to start and how to get customers […]

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How A Bad Website Hurts Your Business

Your website is the face of your business. It can be accessed from anywhere in the world at any time, and it’s role is to represent you exactly as you are (or preferably better, even). Because of this, customers use your company's website to make numerous assumptions about your brand at a glance. Your website […]

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What to look for when hiring a design agency

Okay, you’ve finally decided that you need some help. Your website isn’t functioning properly, your logo is dated, your brand is stale, and you are ready for a change. Now, the work of finding a design agency begins. Before you hit the send button on that email to start getting quotes for the work to […]

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Questions to Ask Yourself When Building Your Brand

If you have ever had an excellent business idea that has never quite come to fruition, it probably started with your brand. Sometimes the brand just isn’t quite portraying what you intended. So, how do you build a brand that hits the mark? It is critical to build your brand right the first time, so […]

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Defining Your Company's Values: Strategies and Tips

Your business’ core values are the foundation on which you build your business model and create the rubric for hiring your team. Whether you are a new business owner or have been around a while, there are many things to consider when defining your company’s values. Some of the most common questions your business needs […]

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The Principles of Logo Design

When you’re diving headfirst into your business structure and design, you want to create something unique. From your website design to your marketing strategy, you’re developing a brand that will resonate with a new audience. And with a brand comes the need for a logo that fits your new identity.  Your business logo represents your […]

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What Your Brand Design Says About Your Business

If you ask the average person what they think graphic design is, they'll probably tell you it's the ability to create images with computers. While not entirely unrelated--In reality-- it's a lot more complicated than that. Graphic design is the combination of text and imagery to communicate ideas. Businesses utilize graphic design to build logos, […]

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Why Your Small Business Could Use a Graphic Designer

When you own a small business, it can be challenging to stand out in a sea of competitors — and keeping your audience engaged is even harder. So how do you make an impression on your future customers without investing a fortune in advertising? The key is to build a strong brand.  A strong brand […]

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What Is a Brand Archetype?

When you think about an archetype, surely the first thing that comes to mind isn’t related to a business brand, but rather archetype is something associated with characters in a story.  An archetype often ties to themes and emotions that extend beyond the story, attaching itself to its readers. But did you know you can […]

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Bigger Isn't Always Better - Why Your Logo Doesn't Need to Be Bigger

You’ve been the visionary behind design concepts for your team in the past. You’ve had a hand in reating everything from PR material and email templates to themes, social media posts, graphics, and more, you’ve always operated on the “bigger is better” mindset with the business designs.  But is bigger always better when you’re creating […]

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Our Top Graphic Design Trends for 2021

It’s always big news when design trends for the upcoming year are announced. With the new year just around the corner, it’s time to think about - out with the old and in with the new. I am sure we can all agree, we’re happy to do so with 2020.  Here are our top graphic […]

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What's Missing From Your Marketing Strategy?

First Things First When you’re building a business, your marketing strategy is one of the core elements of your plan — until it isn’t. It’s easy to get caught up in the logistics of getting a product to market. And if you manage to net a lot of customers through word-of-mouth or general advertising, you […]

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What a Website Redesign Means For Your Business

Your website is one of your business' most important marketing assets. It can attract new customers and help express your unique brand identity. Staying on top of your website’s design is critical to your business being competitive. But what if your site isn’t up to par? Millions of websites go years without updates, and suffer […]

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How To Differentiate Yourself Through A Distinctive Online Presence

Your brand is more than just a name, a logo, and a tagline. It is a conversation with your audience that instills and reinforces the purpose and personality of your company. With countless businesses trying to stand out in a competitive marketplace, building a strong brand has become essential for companies looking to find success. […]

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How the right branding translates to the right audience for your business

Do you know who your brand is for? If you answered “my brand is for my business,” you may just be missing the mark.  In reality, your brand is for your audience. It’s a way to signal to your audience “this is the thing you are looking for.” It’s a way for you to show […]

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What Is Effective Graphic Design?

The saying that “beauty is in the eye of the beholder” may hold true in some instances, but what catches the eye of your potential clients can definitely be directed with the right choices in graphic design. Not only can these choices help improve your professional appearance, increase brand recognition, and convey brand message, they […]

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Do I need To Rebrand My Company?

Change can be scary, but it can also be the beginning of something grand — much like that feeling you had when you first launched your company, or first walked through the door of a new employer. As a company grows or changes, it’s important that its branding stay relevant. Styles change in time, so […]

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What your brand's design says about your business

The identity of a brand is similar to your own identity in that it distinguishes you. Your company's brand identity is the secret recipe that will set you apart from the competition. Consider your brand identity design, which serves as the building block for your business. But do you have a clear understanding of what […]

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What are Brand Archetypes?

Is this the first time you've heard the term "Brand Archetype?" Many people are unfamiliar with this term, however, it is widely used in business for brand creation.  Having one's brand overlooked is the absolute last thing anyone wants. Your brand is the personality that drives everything you do. It describes who you are as […]

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Signs that your brand identity isn't working

Are you on the point of closing your company because you believe your brand identity is not working? You could be correct; your brand's identity might be broken. We are all aware that establishing a brand is not a simple undertaking. It required a significant amount of your time, expertise, and money, and most of […]

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How to build consumer trust on your website

The most critical factor to instill in your customers is trust. It is, nevertheless, the most crucial aspect of establishing a highly successful business enterprise. Although it may seem self-evident, developing a strong foundation for long-term clients is likely difficult to quantify. As product consumers, we must also examine our website and purchasing habits in […]

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Does your company need a "story"

Any business owner has stories to share. Is your story, however, critical to your company's overall success? Sharing and constructing your story has the potential to influence people's perceptions of the company, as well as your audience and target market in the long run. Every brand must embrace storytelling as a powerful business tool and […]

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What is branding and why is it important?

Your brand is so much more than just having a recognizable image — it’s about telling the world who you are and what you do. Slapping together a DIY logo and saying “open for business,” isn’t going to guarantee a successful venture. You need to create a whole, cohesive image that makes you instantly recognizable […]

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5 Reasons You Shouldn't DIY Your Logo

Our clients often fall into two categories: people who are starting a new business and people who are wanting to rebrand their current business. New business owners are often reluctant to pay a professional designer to create their logo. However, business owners that have been around a little realize the importance of hiring a professional […]

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2019 Logo Trends to Look Out For

Just like with fashion, certain trends dominate the logo design industry each year. In 2018, we saw a lot of minimal, geometric, and typography-heavy logos. Check Out What's In Store For 2019 1. Gradients We saw gradients entering the field in late 2018, but we're certain they will make a huge splash in 2019. It's […]

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