Crafting an Engaging, Donor-Focused Brand Identity and Website Design for a Non-Profit Aiming to Transform Lives in Guatemala
The Guatemalan Student Support Group (GSSG) is a dynamic non-profit organization that strives to provide greater educational opportunities for impoverished children in Guatemala. Founded in 2003, GSSG's primary focus is to offer promising students scholarships for high school and college education in various fields, including Business, Nursing, Medicine, and Environmental Sciences. Seeking to amplify their impact, GSSG collaborated with Carrboro Creative to enhance their branding and build an intuitive, donor-centric website that highlights their achievements and presents a transparent portrayal of how supporters' contributions are utilized.