Orange County Rape Crisis Center (OCRCC) felt their brand and website no longer represented them and was too difficult for their users to navigate. OCRCC wanted their users to feel calmed by their branding and put at ease by how they could simply navigate resources.
As a non-profit agency that helps survivors of sexual assault, it was of the utmost importance that when users visited their website, they could access the resources they need. This project placed the user experience as the number one priority.
Carrboro Creative updated and refreshed their branding to communicate the calmness OCRCC wanted their users to feel by incorporating cool colors. The calm comes not only from new colors but from a streamlined design.
Prior to the project, OCRCC’s website was hard to navigate making it difficult for users to find they help they need. Carrboro Creative reorganized and designed the site so users would have access to the most urgent information immediately.
OCRCC seeks to support, educate, and advocate for survivors of sexual assault. The new website design layout and navigation matches these values to create a seamless and straightforward user experience for those who visit the website.
The Carrboro Creative team was honored to work with a non-profit in our community who seeks to serve and support others by refreshing their brand and overhauling their website.
