OWASA, our neighborhood not-for-profit public agency came to us with a problem. Their marketing had been stagnant for a long time. We worked work with them to tell their story about water, it’s process, and it’s importance in our community. Orange Water and Sewer Authority (OWASA) wanted to keep their preexisting logo and incorporate it into the revamped brand. The new brand utilizes clean readable typography and colors that are reminiscent of natural processes. The branding included custom illustrations and infographics to help explain and clarify what and how water is processed for treatment.
