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Refugee Support Center, Orange County Non-profit

overview

When the Carrboro Creative team first met with the Refugee Support Center (RSC), they learned that this Orange County non-profit needed a rebrand. The organization didn’t just need a new look, it needed a brand and website thoughtfully crafted by a designer who took the time to get to know the ins and outs of its driving mission and day to day life.

The looming threat the RSC felt was one of miscommunication. Unfortunately, they had previously worked with a designer who didn’t see their vision or successfully represent their mission. Even though they listed their requirements and provided constructive feedback to the previous designer, but the designs were not what the Orange County non-profit had hoped.

The old website felt bland and unwelcoming and did not give visitors (refugees and donors) a feeling of trust in their organization. They wanted a brand and website design to tell their story at a glance and provide a hospitable and trustworthy welcome for visitors to their site.

At Carrboro Creative, we understood their concerns and took effective steps to fix them.

For rebranding, we updated the logo, changing it to a more appealing illustration that promises hospitality to refugees around the world. Working in tandem with the logo, we added copy that will become the organization’s tagline. “All refugees are welcome.”

For the website, we redesigned the homepage to feature a warm image. We used a picture of refugees from different countries as a hero image and displayed the outstanding stats of the Refugee Support Center, so they appear approachable and competent. All pages were designed and written to make the targeted audience feel their purpose and understand the services they provide.

In the end, we were able to revamp the Refugee Support Center’s brand by giving them a site that is approachable and authoritative as well as easily navigated.

Explore Refugee Support Center’s new brand designs below.

https://refugeesupportcenter.org/
Refugee Support Center Business Card Mockup WideRefugee support center website mockup on laptop on deskRefugee Support Center Business Card Mockup WideRefugee Support Center Business Card Mockup WideRefugee Support Center Business Card Mockup WideRefugee Support Center Brand Guide

About Refugee Support Center

The Refugee Support Center (RSC) is a 501 (c)3, volunteer-based organization established to facilitate the transition of local North Carolina refugees to a new life in our community by providing them services, helping them access resources, and developing their skills to promote self-sufficiency. Annually RSC serves approximately 1000 refugees, primarily from Burma, the Democratic Republic of Congo, and Syria. RSC relies on donations and volunteers to provide free services to refugees such as free classes on English and United States Citizenship, after-school teaching programs for Syrian refugees on-site, in-house tutoring of children and adult refugees in their homes, free food and supplies, etc.

Feel free to continue exploring our work at Carrboro Creative. When you’re ready to schedule a free consultation, we’ll be happy to discuss the future of your brand.

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