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The Challenge: Streamlining complex scientific information for usability

Xyzagen, a boutique contract research and consulting organization with a niche in 505(b)(1) and 505(b)(2) early drug discovery, nonclinical development, clinical pharmacology/PK and regulatory submissions, needed a brand overhaul. The Pittsboro, NC-based firm provides consultation, laboratory services, research, and bioanalysis, but their existing brand, website, and marketing materials failed to accurately portray their professionalism and scientific acumen. With each webpage containing 1000+ words, presenting this wealth of information in an engaging, user-friendly manner posed a significant challenge.
Client: Xyzagen

Project Type: Branding, Web Design, Business 360

Industry: Life Sciences, R&D, Consulting, Small Business

Our Strategy: Unifying expertise and user engagement through effective design

Our strategic goal was to highlight Xyzagen's expertise, innovation, and professionalism through a cohesive brand identity, an engaging and user-friendly website, and consistent marketing materials. The core challenge was to convert the extensive content into a more digestible and engaging format without losing any critical information.

The Execution: Delivering a user-friendly website and cohesive marketing materials

By employing creative solutions such as accordions and other techniques, we transformed the website into an engaging, user-friendly platform. The redesigned website is now a repository of valuable information, captivating visuals, and interactive elements that significantly enhance the user experience.

In parallel, we developed a new brand identity that captures Xyzagen's professionalism and scientific prowess. This informed the design of their marketing materials, which included one sheets, trade show materials like banners, rollups, table displays, and business cards, all of which reflect the new brand identity and offer a cohesive image across all platforms.

The Results: A transformed brand experience, enhanced user engagement

Our comprehensive rebranding, web design, and copywriting services transformed Artisan Quality Roofing's digital presence. The refreshed brand identity now aligns with their professionalism and trustworthiness. The new website offers an enjoyable and user-friendly experience, leading to higher customer engagement and conversion rates. The story-driven copywriting accentuates their unique value proposition, distinguishing them from competitors. Our work with Artisan Quality Roofing underlines our belief in the power of good design and effective communication to invigorate a brand's online presence and drive customer engagement.v
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