Whether we like it or not, people judge books by their covers. It’s human nature to be drawn to things that visually stand out. As such, your brand is a vital way to make a lasting first impression. A solid brand identity increases perceived value, builds customer loyalty, and grows sales.
Font Selection / Typography
Design Elements (like patterns, icons, etc)
A company’s brand are all of the pieces that make your company instantly recognizable. It’s the visual pieces like your logo, colors, and fonts, but it’s also your company messaging. A clear and cohesive brand identity is essential for building connections with your customers. At Carrboro Creative is a branding company that builds brands that connect. Our brands standout against the competition and sell more. Period.
It’s not enough to tell your customer what you do. If you’re just listing your services, you’re missing out on an opportunity to connect with your customer through your brand story. Your brand story tells your customer that you understand their problem and are here to help.
A story can be broken up into five parts. There is a character (1) who has a problem (2), then meets an advisor (3), who helps them solve that problem (4) and reach their happy ending (5). From a business perspective, the character is your customer (1). Your customers have some type of problem (2) and are coming to your business, the advisor (3) for help. As a business, you over them a solution (4) that helps them achieve their happy ending (5).
Our brains are wired to understand stories, so using your messaging through this framework is a proven way of increasing your sales.
Real Estate Branding
Law Firm Branding
Accounting Firm Branding
Tattoo Shop Branding
Small Business Branding
The Resiliency Solution is a Chapel Hill Based Company that helps build resiliency to stress and other factors in the workplace. We helped work through their brand story, mission, and values to create a visual brand identity that projects a sense of resiliency and empowerment.
Carrboro Creative is a branding company located in Carrboro, North Carolina. Our branding company specializes in brand development and brand strategy for small and medium sized businesses. We work with companies in Carrboro, Chapel Hill, Durham, Raleigh, as well as Apex, Cary, Pittsboro, nationally and globally.