First impressions matter
Use your brand to connect with customers and watch your revenue grow.
Whether we like it or not, people judge books by their covers. It’s human nature to be drawn to things that visually stand out. As such, your brand is a vital way to make a lasting first impression. A solid brand identity increases perceived value, builds customer loyalty, and grows sales.
brand pieces
Logo
Logo Variations
Color Palette
Font Selection / Typography
Photography style
Design Elements (like patterns, icons, etc)
what is Visual brand identity?
Your brand is so much more than just your logo. It's your company's DNA.
A company’s brand are all of the pieces that make your company instantly recognizable. It’s the visual pieces like your logo, colors, and fonts, but it’s also your company messaging. A clear and cohesive brand identity is essential for building connections with your customers. At Carrboro Creative is a branding company that builds brands that connect. Our brands standout against the competition and sell more. Period.
we use clear messaging and brand story to connect
If you're not connecting with your customer on a deeper level, you will lose sales.
It’s not enough to tell your customer what you do. If you’re just listing your services, you’re missing out on an opportunity to connect with your customer through your brand story. Your brand story tells your customer that you understand their problem and are here to help.
A story can be broken up into five parts. There is a character (1) who has a problem (2), then meets an advisor (3), who helps them solve that problem (4) and reach their happy ending (5). From a business perspective, the character is your customer (1). Your customers have some type of problem (2) and are coming to your business, the advisor (3) for help. As a business, you over them a solution (4) that helps them achieve their happy ending (5).
Our brains are wired to understand stories, so using your messaging through this framework is a proven way of increasing your sales.
Brand Development Services
Brand Strategy
Culture, Mission, and Value Development
Brand Voice
Brand Story Workshops
Elevator Pitch / Tagline Development
Visual Identity Design (Logo Design, Colors, Typography, Etc)
Brand Archetype
Industries WE SErve
Real Estate Branding
Restaurant Branding
Lawyer Branding
Law Firm Branding
Accountant Branding
Accounting Firm Branding
Consultant Branding
Tattoo Shop Branding
Nonprofit Branding
Small Business Branding
Business Branding
Featured Brand Development Project
The Resiliency Solution, LLC
The Resiliency Solution is a Chapel Hill Based Company that helps build resiliency to stress and other factors in the workplace. We helped work through their brand story, mission, and values to create a visual brand identity that projects a sense of resiliency and empowerment.
Logos
In Action
colors
Orange #F39F1E
Mid Gray #BDBEBF
Medium Blue #7CAEC4
Light Gray #F1F2F2
Light Gray & White Stripes
Dark Gray #606060
typography
About Carrboro Creative
Carrboro Creative is a branding company located in Carrboro, North Carolina. Our branding company specializes in brand development and brand strategy for small and medium sized businesses. We work with companies in Carrboro, Chapel Hill, Durham, Raleigh, as well as Apex, Cary, Pittsboro, nationally and globally.