Business Branding

Visual Brand Identity Firm

Your brand identity is what makes you instantly recognizable by your customer. A clean and professional visual brand identity increases perceived value and brand loyalty. Your visual brand identity is developed through a deep understanding of your brand story.

Visual identity pieces


Logo Variations

Color Palette

Font Selection / Typography

Photography style

Design Elements (like patterns, icons, etc)

What is a company brand story?

It’s not enough to tell your customer what you do. If you’re not connecting with your customer on a deeper level, you will lose sales. A way to connect meaningfully with your customer is through your brand story.

A story can be broken up into five parts. There is a character (1) who has a problem (2), then meets an advisor (3), who helps them solve that problem (4) and reach their happy ending (5). From a business perspective, the character is your customer (1). Your customers have some type of problem (2) and are coming to your business, the advisor (3) for help. As a business, you over them a solution (4) that helps them achieve their happy ending (5).

Why should we care about brand story?

Humans respond to and invest in stories because we care about what happens to the character after they’ve faced a challenge. We want to know how they got to the happy ending because that’s fundamentally what we want in life, right? A happy ending. Additionally, our brains are wired to understand stories because they put information in an order that is easy to engage with. Consequentially, businesses that understand how to craft their brand story have a leg up on their competitors because they are able to connect with their customers in a way their competitors can’t.

Brand Story and Brand Strategy Workshops

Nailing down your messaging and crafting your brand story has never been easier. We offer a variety of brand workshops, custom suited for your needs. In these immersive workshops, we play games, complete exercises, and get to the root of who your business is and how you should be positioning yourself to connect with your customer. These intensive workshops focuses on your client’s journey, their frustrations, their needs, and how you address them using your brand voice. We’ll help you better understand your brand so you can better sell your product or service.

Brand Development Services

Brand Strategy

Culture, Mission, and Value Development

Brand Voice

Brand Story Workshops

Elevator Pitch / Tagline Development

Visual Identity Design (Logo Design, Colors, Typography, Etc)

Brand Archetype


Marketing Materials

Social Media Strategy

Website Design

Industries WE SErve

Real Estate Branding

Restaurant Branding 

Lawyer Branding

Law Firm Branding

Accountant Branding

Accounting Firm Branding

Consultant Branding

Tattoo Shop Branding

Nonprofit Branding

Small Business Branding

Business Branding


Featured Brand Development Project

The Resiliency Solution, LLC

The Resiliency Solution is a Chapel Hill Based Company that helps build resiliency to stress and other factors in the workplace. We helped work through their brand story, mission, and values to create a visual brand identity that projects a sense of resiliency and empowerment.


In Action



About Carrboro Creative

Carrboro Creative is a branding firm located in Carrboro, North Carolina. Our branding company specializes in brand development and brand strategy for small and medium sized businesses. We work with companies in Carrboro, Chapel Hill, Durham, Raleigh, as well as Apex, Cary, Pittsboro, nationally and globally.