Your brand identity is what makes you instantly recognizable by your customer. A clean and professional visual brand identity increases perceived value and brand loyalty. Your visual brand identity is developed through a deep understanding of your brand story.
It’s not enough to tell your customer what you do. If you’re not connecting with your customer on a deeper level, you will lose sales. A way to connect meaningfully with your customer is through your brand story.
A story can be broken up into five parts. There is a character (1) who has a problem (2), then meets an advisor (3), who helps them solve that problem (4) and reach their happy ending (5). From a business perspective, the character is your customer (1). Your customers have some type of problem (2) and are coming to your business, the advisor (3) for help. As a business, you over them a solution (4) that helps them achieve their happy ending (5).
Humans respond to and invest in stories because we care about what happens to the character after they’ve faced a challenge. We want to know how they got to the happy ending because that’s fundamentally what we want in life, right? A happy ending. Additionally, our brains are wired to understand stories because they put information in an order that is easy to engage with. Consequentially, businesses that understand how to craft their brand story have a leg up on their competitors because they are able to connect with their customers in a way their competitors can’t.
Nailing down your messaging and crafting your brand story has never been easier. We offer a variety of brand workshops, custom suited for your needs. In these immersive workshops, we play games, complete exercises, and get to the root of who your business is and how you should be positioning yourself to connect with your customer. These intensive workshops focuses on your client’s journey, their frustrations, their needs, and how you address them using your brand voice. We’ll help you better understand your brand so you can better sell your product or service.
Real Estate Branding
Law Firm Branding
Accounting Firm Branding
Tattoo Shop Branding
Small Business Branding
The Resiliency Solution is a Chapel Hill Based Company that helps build resiliency to stress and other factors in the workplace. We helped work through their brand story, mission, and values to create a visual brand identity that projects a sense of resiliency and empowerment.