Brand Development
We design brands that connect with your target audience to build loyalty, trust, and grow sales.
Brand Development & Brand Identity Design
Your brand is so much more than your logo design. It’s your company’s DNA. Whether you’re a new business or you’ve been around for a while, your brand identity is crucial for your business’s success. It’s one of the first ways your potential customer interacts with your company. You get one shot to make a great first impressions, so it’s imperative you maximize that opportunity to engage with your audience.
We help businesses connect with their customer through strategic brand development and brand identity design.
We Offer
- Market-Driven Logo Design
- Expert Curated Color Palette
- Design-Focused Typography & Font Selection
- Hand-Crafted Mood Boards & Photography Style
- Complete Brand Guide With Instructions
- Strategic Brand Story & Messaging
Is Your Brand Identity Working?
A solid brand identity increases perceived value, builds customer loyalty, and grows sales. Download our guide to understand how to evaluate the success of your brand, plus tips that will help you make improvements today!
Brand Development That Connects With your Audience
Do you know who your brand is for? If you answered “my brand is for my business,” you may just be missing the mark.
In reality, your brand identity is for your audience. It’s a way to signal to your audience “this is the thing you are looking for.” It’s a way for you to show your target audience that you share their values. People have to buy products and services, but they WANT to buy products and use services from brands they trust. We build brands that connect with your target audience to build trust, loyalty, and sell more.
Recent Brand Development Projects
Getting Started with Brand Development
Brand Audit
We begin your branding process by sending you a questionnaire to learn more about your business, goals, and target audience. This step helps our team understand the nuances of your business so we can design an authentic brand. Once we receive the brand questionnaire, we will follow up with a discovery call if necessary.
Brand Development
Using what we learned in your brand audit, our design team will work on bringing your ideas to life. We will begin by designing logo concepts, using color theory to choose a color palette color palette, curating typgoraphy, and establishing the aesthetic direction. Our creative team will then send the concepts to you for feedback & revisions.
Brand GUide & Deliverables
Once your brand is finalized, we will provide a brand guide that breaks down what you need to know about your brand, including which fonts, colors, and logos to use. We will also provide a horizontal, vertical, and icon version of your logo to use across a variety of mediums.
Trusted by many
What our Brand Development Clients Say
Carrboro Creative has been a pleasure to work with: strategic, professional, creative, and efficient. We wanted to refresh our brand. The agency audited our communications materials; brainstormed ideas with our team; and provided creative concepts, supporting sketches and strategic analysis throughout the process to ensure our conversations were productive and decisive. They incorporated feedback quickly to ensure we met ambitious timelines. I look forward to continuing to work with Carrboro Creative and would recommend this talented team to others.
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About Carrboro Creative
Carrboro Creative is a brand development company located in Carrboro, North Carolina. Our brand development company specializes in brand development and brand strategy for small and medium sized businesses. We work with companies in Carrboro, Chapel Hill, Durham, Raleigh, as well as Apex, Cary, Pittsboro, nationally and globally. We offer: Real Estate Branding, Restaurant Branding, Lawyer Branding, Law Firm Branding, Accountant Branding, Accounting Firm Branding, Consultant Branding, Tattoo Shop Branding, Nonprofit Branding, Small Business Branding, Business Branding, and Brand Development for Small Businesses.