Social media is one of the most cost-effective and easiest ways to increase your visibility and create brand recognition. Successful social media accounts reach audiences that are far wider than that of traditional advertising. In combination with a solid brand identity, utilizing social media can grow your brand’s awareness, expand your reach, and increase engagements.
Social Media Calendars
Social Media Strategy
The first and most obvious reason is that your customers are using social media. Facebook has more than 1.5 billion daily users. That means there’s a pretty good chance that your customer or audience is using facebook at least once today. In marketing, it makes sense to meet people where they are, so why not meet them on social media! They want to see content from companies like yours and are open to the messages you present on social media channels as long they don’t feel as if they’re being advertised to.
The second reason you should utilize social media in your marketing strategy is its cost-effective. Most social media is free to join. Why not take advantage of a free resource. Using platforms like Facebook, Instagram, Twitter, and Linkedin allow you to get results without having to come out of pocket for expensive traditional marketing like billboards, radio, or TV ads.
Social media is constantly changing and evolving so staying relevant and visible is super important. We tackle social media projects from a brand story perspective. How can we reach your audience and tell your story? How can your audience relate to your brand? Creating content and visuals that will excite your followers and create conversions is our goal.
Social media management is a lot more than just posting updates to your company’s social media profiles. It’s also engaging with your audience and looking for new opportunities to increase reach and visibility. Content should be strategic and thoughtful.
Our social media team will identify your target market, create visuals to get you started, hone in on a visual direction, and discover tools to help boost your social media presence. From content strategy to social media calendars, our team can help streamline and simplify your social media goals with visuals and content that grabs attention. Let us help build your social media strategy.
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Carrboro Creative is an social media agency in Carrboro, North Carolina. Our social media team specializes in social media strategy for small and medium sized businesses. We work with companies in Carrboro, Chapel Hill, Durham, Raleigh as well as Apex, Cary, Pittsboro, nationally and globally.