The Challenge: Streamlining complex scientific information for usability
Xyzagen, a boutique contract research and consulting organization with a niche in 505(b)(1) and 505(b)(2) early drug discovery, nonclinical development, clinical pharmacology/PK and regulatory submissions, needed a brand overhaul. The Pittsboro, NC-based firm provides consultation, laboratory services, research, and bioanalysis, but their existing brand, website, and marketing materials failed to accurately portray their professionalism and scientific acumen. With each webpage containing 1000+ words, presenting this wealth of information in an engaging, user-friendly manner posed a significant challenge.
Client: Xyzagen
Project Type: Branding, Web Design, Business 360
Industry: Life Sciences, R&D, Consulting, Small Business