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Copywriting vs SEO Content Writing - How Do They Differ?

November 9, 2019

Are you one of those people who isn't sure what the difference between copywriting and SEO content writing really is? Content marketing has evolved into several different fields in recent years. Also, marketers' ability to reach, engage, and convert leads into consumers has been transformed by content marketing. Copywriting and SEO Content writing are two aspects of content marketing that are critical to every corporation. Most of the time, these two branches may coincide, or some marketers may lump them together in the same category, executing a comprehensive content strategy without distinguishing between these two. 

Having to know the differences between each is vital if you're a marketer, and knowing the perfect timing on when and how to apply it correctly can help you get the actual results you want.  We'll go over copywriting and SEO content writing one by one in this article, and how you can make the most of each in your integrated marketing plan. Both are forms of writing, with different outcomes. Although both SEO content writing and copywriting are merely text on a page, they serve different purposes. This distinction is important because it aids organizations in determining which strategy they should utilize to attain their objectives. 

While writing is required for all of these marketing materials, not all deliverables should be written in the same manner. Consider it a real-life discussion. It’s like sharing an identical story with two different people, there is always something that differs in how you conveyed that information to your mother than your best friend. Although your aim is merely the same, you’re delivering the same information in a different context or driving conversations in completely different manners. 

What is Copywriting?

Copywriting is the art of persuading people to do something, such as make a purchase, click on a link, donate to a cause, or arrange a consultation, by crafting convincing marketing and promotional materials. A form of persuasive writing, in short. Nearly every business relies on copywriting to succeed. 

Businesses would be unable to share their messages with new customers in order to develop their markets, or with present customers to keep them engaged if copywriters were not employed. Websites, non-profit organizations, service providers, and brick-and-mortar stores are all included. All of them require and employ copywriters. For a copywriter to develop good content, certain aspects must be present in order for the content to be strong enough to leave an impression and move people.

The elements of an outstanding copywriting

Obtain the desired target

Writing copy for a specific target audience is known as copywriting. To be effective, the material must address a specific problem or point of interest in that specific audience, portraying the brand as the answer. As a result, copywriters must understand the mindset of the people for whom they are writing. 

Construct buyer personas first if you want to write targeted copy for certain people. This entails identifying distinct demographic categories within your target audience, which will assist you in remembering who you're writing for. Your copy will easily get lost in the stream of ongoing marketing overload if you don't acknowledge your target demographic initially. 

Appealing to emotions

The ability to appeal to your readers' emotions is another crucial part of copywriting. Copywriters should understand the skill and art of employing specific phrases to elicit a concise emotional response in order to attain this goal. In the same way, they'd know how to leave out specific terms to give the user or reader a unique experience. This will apply to copywriters for mediums with low word counts, such as email subject lines or article headlines.

According to Copyblogger's research, 80 percent of your visitors will read your headline. However, just 20% of people will read the whole article. No matter how good your material is, if you don't hook them with your title, they won't read it. 

This is why copywriting is such an important marketing talent. Creating a copy that gets results requires a lot of time and commitment.

What is SEO Content Writing? 

The use of keywords and key phrases in web content is known as SEO writing. SEO is used by copywriters and marketers to boost their site's organic visibility and SERP ranks. Combining high-quality material with relevant search phrases is the best method to write for SEO. If there's one area of marketing that many people are unfamiliar with, it's SEO. Search engine optimization, or SEO, is a field in which you focus on best practices that help your content have better SEO rankings on search engines like Google, Bing, and others. 

So, what generally is SEO writing? 

On-page SEO (search engine optimization) writing is a style of writing that focuses on providing content that is both search engine and user friendly.

Many content creators make the mistake of focusing solely on search engine optimization and ignoring the user experience. These are black hat SEO tactics that will not help you achieve your goals. The following are some examples of poor SEO practices: 

White hat SEO (the good sort) entails writing material with the consumer in mind. Its primary goal is to develop information that is not just educational but also designed to be easily found by search engines. The primary purpose of SEO writing is to provide content that is both informative and, most importantly, improves SEO rankings. Hiring a professional web designer can help you increase your website viewership and create a responsive web design. Improved SEO ranking is the foundation for effective website traffic, as well as reputation management.

Components of SEO content writing

Writing SEO content is nothing like writing a novel. Because the goal of this type of writing is to have a page that ranks in search results, the writer must make sure the current writing contains certain key characteristics.


Keyword research is a technique in which an SEO writer investigates certain words that people use to find your product or service. The content you develop is frequently directed by these words (or phrases in the case of long-tail keywords).

Since SEO writing is primarily about creating educational content that answers a query, you'll employ these keywords to respond to the questions your viewers have. You can also use them to make guides and other types of educational materials.

Paying attention to the changes in algorithm

While search engine algorithms are constantly changing, so are SEO writing best practices. As a result, SEO writers must keep their skills up to date at all times.

These are just a few of the most important topics in SEO writing. It is a tremendously large area that will require much more space to adequately discuss.


The most significant distinction between copywriting and SEO writing is how the content is consumed. Both styles of writing are optimized to meet the reader or customer where they are—SEO writing meets them on a webpage, while copywriting may meet them on a television commercial, a printed ad, or product labeling. That course, both sorts of writing may be consumed online, but SEO writing is generally more detailed and can be found in longer-form material such as articles and blog posts, and it aims to answer a query that your potential customers may have.

Copywriting and SEO writing are two distinct professions that are critical to the success of any company. As a marketer, knowing how to create and execute an effective strategy requires a thorough understanding of both.

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