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How A Bad Website Hurts Your Business

Your website is the face of your business. It can be accessed from anywhere in the world at any time, and it’s role is to represent you exactly as you are (or preferably better, even). Because of this, customers use your company's website to make numerous assumptions about your brand at a glance.

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The Principles of a Good Website Design

Any successful website out there is made up of various useful concepts to make its web design efficient and unforgettable to those who will navigate it. Yes, designing a website is a challenging task. However, thinking beyond the box might be beneficial. Using your creativity and thinking about the future could help you come up with something unique.

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Top 8 Tips to Level Up Your Copywriting and Increase Your Sales

When done correctly, copywriting is a cost-effective way to boost your SEO, bring in visitors, and—ultimately—increase sales. It’s a necessary strategy for any successful marketer and offers a world of possibilities for any business.

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Why You Shouldn't DIY Your Website

Many people think that building a website is super easy. That’s not always the case. For a professional, customizable website that represents your business online, that drag and drop feature is not going to cut it. It’s important to understand that these generic tools also use generic templates that are not designed to meet your business’ needs in the long run, and if you want to do it once, you’ve got to do it right the first time.

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How to Incorporate Storytelling In Web Design

Are you looking for a way to get customers to notice you? You have worked so hard, and your business is your passion, so what's next? We all want the work we put into our businesses to “pay-off,” but sometimes it can be a struggle to know where to start and how to get customers to notice your brand and for your website traffic to pick up..

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Questions to Ask Yourself When Building Your Brand

If you have ever had an excellent business idea that has never quite come to fruition, it probably started with your brand. Sometimes the brand just isn’t quite portraying what you intended. So, how do you build a brand that hits the mark?

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Defining Your Company's Values: Strategies and Tips

Your business’ core values are the foundation on which you build your business model and create the rubric for hiring your team. Whether you are a new business owner or have been around a while, there are many things to consider when defining your company’s values.

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What is Conversion Rate Optimization (CRO) & Why Do You Need It?

You’ve built a website and it looks fantastic. Some visitors are trickling in, but you’re not getting the conversion rates you had hoped for. You’ve got great products or services, but not enough of your visitors are buying them. How do you get those coveted conversions?

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The Principles of Logo Design

When you’re diving headfirst into your business structure and design, you want to create something unique. From your website design to your marketing strategy, you’re developing a brand that will resonate with a new audience. And with a brand comes the need for a logo that fits your new identity. 

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What is On-Page Optimization?

The website is often a customer’s first impression of the business, and it’s essential to make it a good one - otherwise, you risk losing your audience at first glance. And typically, the fault lies in the design of the page itself rather than the business’ offerings or other efforts. Your website’s design is your primary marketing tool and the largest factor in how your audience perceives your brand - so you’ve got to make it count.

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What Your Brand Design Says About Your Business

If you ask the average person what they think graphic design is, they'll probably tell you it's the ability to create images with computers. While not entirely unrelated--In reality-- it's a lot more complicated than that. Graphic design is the combination of text and imagery to communicate ideas. Businesses utilize graphic design to build logos, packaging, websites, advertisements, and all elements of their branding.

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Mobile Website Design in 2021 - What You Need to Know

If your website isn’t mobile-optimized, you (and your audience) are missing out. In 2021, mobile websites are essential. 

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How to Build Consumer Trust On Your Website

81% of consumers believe that trusting a brand is extremely important in their buying journey. Unfortunately, only 33% of those same survey respondents indicated they actually trust the brands they buy from. Not only does this indicate that consumers are challenged to find brands they trust, it indicates that they’re consciously aware of brand behaviors that make a brand trustworthy. 

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The Beginner's Guide To On-Page SEO

Search Engine Optimization is talked about, and written about to no end, but it can still be a difficult concept to understand, especially in its more technical aspects. Search Engine Optimization (SEO) is the practice of increasing both the quality and quantity of your website content. You need exposure to your brand through non-paid or organic search engine results, and SEO is the way to accomplish that.

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Why Your Small Business Could Use a Graphic Designer

When you own a small business, it can be challenging to stand out in a sea of competitors — and keeping your audience engaged is even harder.

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What Is a Brand Archetype?

When you think about an archetype, surely the first thing that comes to mind isn’t related to a business brand, but rather archetype is something associated with characters in a story. 

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How to Keep Your Visitors on Your Site Longer

When it comes to your website, the longer, your visitors stick around - the better. It’s estimated that between 70% and 96% of your website visitors will never return after they click off your website. 

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Website Design Trends You Need to Know for 2021

With more than half the world experiencing some sort of lockdown in 2020, eCommerce suddenly shifted to become (effectively) the only game in town for so many. Businesses that had their doors shut by the government had to shift their operations to an online environment, and many were not prepared for that change. 

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Bigger Isn't Always Better - Why Your Logo Doesn't Need to Be Bigger

You’ve been the visionary behind design concepts for your team in the past. You’ve had a hand in reating everything from PR material and email templates to themes, social media posts, graphics, and more, you’ve always operated on the “bigger is better” mindset with the business designs. 

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What Is a Website Care Plan? (and Why You Need One)

Just like your car needs regular tune-ups and your house needs routine maintenance, so does your website. A website isn’t one of those things that you build and then just let it be. Technology is constantly evolving and it does so at a rapid rate. It’s likely your website is going to need updating quite often. 

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Our Top Graphic Design Trends for 2021

It’s always big news when design trends for the upcoming year are announced. With the new year just around the corner, it’s time to think about - out with the old and in with the new. I am sure we can all agree, we’re happy to do so with 2020. 

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What's Missing From Your Marketing Strategy?

First Things First

When you’re building a business, your marketing strategy is one of the core elements of your plan — until it isn’t. It’s easy to get caught up in the logistics of getting a product to market. And if you manage to net a lot of customers through word-of-mouth or general advertising, you may think marketing is something you can skip.

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Why a Dated Website Hurts Your Business

Introduction

Nowadays, any business that doesn’t have an online presence is far behind the times. But it’s not enough to simply have a website. The internet is changing and evolving every single day, and your website has to evolve with it, or people will pass your site right by. Users can tell an outdated site from a modern one, and studies show that 55% of website visitors spend less than 15 seconds on a company’s website. That’s how long you have to make a good impression. And if you don’t, you’re losing valuable sales every single day.

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What a Website Redesign Means For Your Business

Your website is one of your business' most important marketing assets. It can attract new customers and help express your unique brand identity. Staying on top of your website’s design is critical to your business being competitive.

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How To Differentiate Yourself Through A Distinctive Online Presence

Your brand is more than just a name, a logo, and a tagline. It is a conversation with your audience that instills and reinforces the purpose and personality of your company. With countless businesses trying to stand out in a competitive marketplace, building a strong brand has become essential for companies looking to find success.

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Is Your Website Sending The Wrong Message? Let's Change That

Is your website sending the right message to users? It takes online visitors less than a second to form a first opinion of your brand after viewing your company's website. If you don’t meet the user’s expectations at that moment, you may lose their potential business for good.

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There’s No Such Thing as Print Versus Digital: A Holistic Guide to Marketing Collateral

Web Design And Marketing Collateral: How To Marry The Two

Digital marketing. Print marketing. Which one is better? Which one is right for your business? Is your web design more important than your print collateral?

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How the right branding translates to the right audience for your business

Do you know who your brand is for? If you answered “my brand is for my business,” you may just be missing the mark. 

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Being Your Own Boss Doesn't Mean Doing Everything Yourself, So What Should You Be Outsourcing?

Why Outsource?

As a business owner, knowing when to outsource elements of your business can be challenging. Many companies don't have the resources or expertise needed to perform certain functions at a high level. Outsourcing these services to dedicated professionals can help your business offset gaps in your skill sets. 

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What's A Website Audit? Everything You Need To Know

Growing your brand’s website can be tough. After all, there are so many aspects packed into even the simplest site. A website is a sum of all of its parts-- from its conception down to its layout, all the way to content development, web design, and brand marketing.

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What Is Effective Graphic Design?

The saying that “beauty is in the eye of the beholder” may hold true in some instances, but what catches the eye of your potential clients can definitely be directed with the right choices in graphic design. Not only can these choices help improve your professional appearance, increase brand recognition, and convey brand message, they help break up large amounts of information and make it more easily digestible. People are inundated with copious amounts of information on a daily basis, and many have taken the art of skimming to a whole new level without even getting past visuals.

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Do I need To Rebrand My Company?

Change can be scary, but it can also be the beginning of something grand — much like that feeling you had when you first launched your company, or first walked through the door of a new employer. As a company grows or changes, it’s important that its branding stay relevant. Styles change in time, so what was hip or engaging 10 years ago may feel outdated now. The time for rebranding may also come from the need for brand expansion, or the desire of an organization to reach a different audience they weren’t reaching before.

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How to Make Your Web Design Project A WINNER.

A successful website project is a collaboration between client and designer

Download our free guide to learn the secrets to a successful website project, featuring tips that you can implement straight away.

A successful website project is a collaboration between you and the design agency that you choose to work with. It’s a combination of the needs of your business and the skill and expertise of a great web design company.

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Why Isn't My Website Working?

In today’s connected world, it’s incredibly important to have a web presence. And, not only a web presence, but one that is functional, attractive, and easy to use. It’s the first touch point for most potential clients, so the impression you make here matters. If your website isn’t working, there are some things you can do to determine where you need to make changes.

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How To Move Your Business Online

Transforming your business to survive social distancing

If you're reading this, you're probably trying to figure out how to continue business as usual during a global pandemic. Maybe you've been panicking and throwing around a few choice words to describe our current situation. I think it's safe to say as business owners, we're all going through this right now. While we might not have all the answers, we can help you with the next steps for moving your business online.

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Best E-commerce Platforms To Help Your Business Survive Coronavirus

There are many online e-commerce platforms to choose from when moving your business online. Deciding which platform to use depends on what kind of business you have, your comfortability with technology, and the amount of customization you want. 

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What is branding and why is it important?

Your brand is so much more than just having a recognizable image — it’s about telling the world who you are and what you do. Slapping together a DIY logo and saying “open for business,” isn’t going to guarantee a successful venture. You need to create a whole, cohesive image that makes you instantly recognizable by your customer, reflects your company’s personality, and instills confidence about your company’s ability to meet customers’ needs/demands. Branding is a series of strategic moves to place your company or organization in the spotlight of your field.

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What to look for when hiring a design agency

Okay, you’ve finally decided that you need some help. Your website isn’t functioning properly, your logo is dated, your brand is stale, and you are ready for a change. Now, the work of finding a design agency begins. Before you hit the send button on that email to start getting quotes for the work to be done, there are a few things to consider.

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5 Reasons You Shouldn't DIY Your Logo

Our clients often fall into two categories: people who are starting a new business and people who are wanting to rebrand their current business. New business owners are often reluctant to pay a professional designer to create their logo. However, business owners that have been around a little realize the importance of hiring a professional designer. New business owners often try to do it all themselves, which can lead to stress, frustration, burn-out, and sub-par results. Seasoned business owners may have tried to create their logo the first time around, but are now realizing the pitfalls of DIY marketing. 

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2019 Logo Trends to Look Out For

Just like with fashion, certain trends dominate the logo design industry each year. In 2018, we saw a lot of minimal, geometric, and typography-heavy logos.

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Top 5 Reasons To Invest In A New Website in 2019

It doesn’t matter if you’re a small business or a massive corporation, every company needs a professional website. We live in a world where everything is digital. Most consumers do their own research before hiring a service or buying a product. Without a professional website to direct them to, you’re missing out on their business.

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Carrboro Creative Speaks at WordPress LA Conference: Empowering Women with Design

Image of Caity Kelly and Victoria Cole in front of the WordCamp LA banner in Los Angeles at the WordPress conference

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984-377-3886
info@carrborocreative.com
108 east main street, unit 7, carrboro, nc 27510
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