Schedule Free Consultation

Why Every Website Needs CTAs

December 9, 2020

In order for a website to be successful, it must have a clear call to action. To encourage visitors to fill out forms, sign up for a newsletter, or read some blog posts, it's critical to include a call-to-action so that the visitor knows exactly what to do.

Having a successful CTA is critical to a company's revenue growth and client base expansion. On the web, CTAs may be found in everything from social network posts to blog posts. When it comes to platform utilization and actual content, CTAs are a great tool for business owners of all types.

Profitability, income, and conversions are all dependent on a good call to action (CTA). The CTA might be a button with a copy or a simple phrase, just like in digital marketing. Click or tap links that are effective CTAs will result in a conversion. A CTA, on the other hand, can be used in a variety of ways depending on what you want the user to do or accomplish.

Effective CTAs must adhere to three fundamental criteria. Although powerful CTAs are one of the most important parts of your landing page, some organizations do not use them effectively.

CTAs are intended to:

There is a good chance that your website will have a large number of visitors. The majority of the product pages will require at least a couple CTAs.

A CTA is designed to urge a website user to take a certain action that benefits your organization. A CTA has three main characteristics:

Fortunately, CTAs require effort to function properly. You can't just replace a CTA wherever on your page and expect more results. Visitors must be able to identify them quickly and know what to do. They must not be difficult to read, misplaced, or confusing. To ensure that your CTAs are converting, professional digital marketers will test everything from the color you use to the typeface to the form of a button.

CTAs for your website's homepage

The homepage of your website should include multiple CTAs, as it is the initial web page that introduces buyers to your company and the items or services it provides. Users that visit your company's or business's site may not have a single goal in mind.

Some visitors to your website may be interested in learning more about your:

Others would just like to look at your stuff.

Just by browsing at some popular business homepages, you may see a variety of CTA button possibilities. When it comes to the design of your home page, you should allow your customers as much freedom as possible.

Your clients are at a point in their journey where they do not want to be compelled to choose a single option. You can speak with websites like Carrboro Creative or similar ones if you want to develop a spectacular website with strong CTAs.

It is true that some customers may visit your website and decide to purchase a product right away, but this is unusual. Allow your leads to embark on the journey of developing a relationship with your company rather than pressuring them to do too much too soon.

Calls to action (CTAs) for your landing page

Things will begin to change once you have a landing page with CTAs. Your landing page, unlike the majority of your websites, cannot have several CTAs. You may be wondering why.

Your landing page is more than just another page on your website; it is a page designed to elicit specific actions from distinct prospective consumers. This is why your landing pages must include a single CTA that informs your buyers of what they should do next. Most landing pages employ these methods to increase sales.

When you devote a significant amount of time, effort, and focus to directing your visitors to a specific page, the web page design features should be engaging enough to keep your visitors on the page for an extended period of time rather than leaving.

Just make sure that you direct your visitors' attention to a specific conversion request that will keep them engaged. That is what a good CTA delivers. Even if you intend to include an additional CTA button on your landing page, ensure that it produces the same results as the primary CTA button. For example, "purchase now" could be combined with "shop now" or something similar. Try these methods, and your company may benefit.

Call-to-action for support page

There will be multiple CTAs on your help or contact page. When there is an issue or concern, most firms do not give customers the option of calling a customer support agent. Instead, corporations have a webpage that includes:

Some websites provide email addresses, social media links, and phone numbers for customers. When designing your website, you have the option of incorporating these alternatives as buttons or simply URLs for purchasers to click on.

Call-to-action for your blog

Blogs are a little different in that they provide a terrific opportunity to educate your prospective consumers while also making an extra effort to generate purchases. In effect, you may utilize blog themes to update your online blog and provide more options for valuable and informative content. 

In an updated version, you might have 5-7 CTAs, but the majority of them should be clear so that clients aren't easily sidetracked.

Advice for incorporating CTA into your blog:

You are aware that blogs are typically one of the most important sources of traffic for businesses of all kinds. As a result, with some great CTAs, your blog may become an ideal area for self-marketing.

This is due to clients moving from the funnel's apex to its center. Blogs are intended to be instructive and to raise brand awareness. So keep creating original, informative blog content with CTAs so that your prospects can keep moving and you can keep pushing them through the sales funnel.

Determining the precise number of CTAs for a web page

There is a pervasive belief in the digital marketing world that you must only construct a website around a single call to action (CTA). This is not always the case; certain web pages, but not all, should have a single focus.

1. A single CTA is the greatest solution for out-and-out pages where you want your buyers to do only one thing. When it comes to landing pages, squeeze pages, or lead capture pages, they typically perform better when they are more targeted.

For example, if a buyer clicks on an add button or email URL to reach your specialized landing page, there is a good chance that the consumer is ready to convert. Other web pages on your website may require a single CTA as well.

A single service page, for example, may have the ability to send a question to a team. This demonstrates the potential for several CTAs in website design.

2. More CTA buttons should be included on home pages, product pages, and, of course, contact pages. All that counts is the experience your buyers require at various phases of the purchase cycle while attempting to engage with your brand.


Now that you understand CTAs, you must apply them to various sites in order to increase traffic, generate leads, and convert visitors into loyal, paying customers.

For optimal conversions and qualified leads, you must design the CTA buttons such that they are visible to your targeted audience at the right time. To get the most out of your digital marketing, focus on your dedicated landing pages and their CTA.

If you are unsure where to begin, you can always contact the web designers at Carrboro Creative. We will inspect your website for errors in design or CTAs and assist you in optimizing your website to match the needs of your customers.

Back to blog
menu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram