Why You Shouldn't DIY Your Website

Many people think that building a website is super easy. That’s not always the case. For a professional, customizable website that represents your business online, that drag and drop feature is not going to cut it. It’s important to understand that these generic tools also use generic templates that are not designed to meet your business’ needs in the long run, and if you want to do it once, you’ve got to do it right the first time.

Often, developing a website requires some coding experience, and should be done by a professional. When it comes to website development and design, having a website that meets customers’ standards will translate into higher traffic, better search rankings, and with time, a better conversion rate. Having your website professionally built is an investment in your business’ future.  

At Carrboro Creative, we understand the importance of website design and reputation management. Our professionals provide responsive website design that is uniquely tailored to your goals for your business. We design strategic websites that streamline your user experience and simplify the process to make maintaining your website a breeze. 

Why You Should Never DIY Your Website

You may think it will be simple to build your website, but it's likely going to take you a lot more time than you are willing to put into it. Not only that, but if you are hoping to generate leads from your site, then any old generic website builder is not going to set you up for success. Today, we’ll take a look at some of the most important reasons why you shouldn’t DIY your website.

1. Efficiency. Creating a website is hard work and takes dedicated time and resources to build. If you aren’t a professional web developer, you will be working countless extra hours to develop your website, without proper guidance, no less. These are hours you could be working to generate more business, grow your client base, or focus on operations.  
2. SEO Strategy. You may know the importance of SEO and how it allows for increased exposure for your website. However, do you understand the intricacies of SEO? Chances are, you don’t (and that’s ok!). Agencies that specialize in SEO have spent years learning the ins and outs of the algorithm, and they are constantly expanding their knowledge base as it changes. Do you have the time to become an SEO guru? Likely not - don’t let your site suffer on a non-negotiable like SEO.  
3. DIY Sites Aren’t Google Friendly. Google usually won’t and can’t verify a DIY site due to their Webmaster Tools. The type of algorithm used by Google is too advanced for some websites. This is why consulting a professional is essential. They will be able to use Google Webmaster Tools and Google Analytics to monitor your site and all the actions that come with it.
4. Poor Analytics. Often DIY builder sites will use older scripting capabilities that have inaccurate site analytics. Having updated scripting capabilities is crucial when you have a business because you will want an accurate report about your site's performance and traffic.

The Benefits of Hiring A Professional

Proper professional website development will convert to better traffic and sales, by providing a clean design, better user experience, and proper tools for managing your site. A website that was designed poorly could have consequences for your business. In fact, 61% of users will not return to a poorly-designed website, and 40% of them will go to a competitor. 

Benefit #1. Getting Exactly What You Need

If a webpage is too cluttered, then potential customers might not even give it the time of day. A professional web designer will know to streamline your site and avoid many common mistakes like too many images, cluttered UI, locally hosted videos, or large blocks of text. As professionals, we understand that a website should make the product or service readily apparent and attractive to your target audience. Research shows that websites with simple visuals and easy-to-read text are easier to process and more desirable for customers. 

Benefit #2.  Professionals Will Write The Perfect CTA

Believe it or not, almost 70% of web pages miss having a call-to-action on their page. By having a call-to-action, you are inviting users to take a desired action and establish a connection with your company. 

Having a well-written call to action increases click-through rates by up to 285%. A professional website designer will guide you on messaging and placement to get the most out of each of your webpages.

Benefit #3 Get the Whole Package

For professionals, website design is not just about the look of the site. It’s also about incorporating all elements of digital marketing. These elements include design, user experience, SEO, content, and even social media, making a website a cohesive project. 

If you are DIYing your site, you simply won’t have the time or resources to make each of these elements come out exactly like you intend while still managing the day-to-day operations or focusing on big picture moves on your radar.

Professional Web Design is a Must in 2021 and Beyond

Building a website may seem like a lot of work. It is.

And that’s OK! Your website is your greatest marketing tool, and if you’re not experienced in maintaining your tools, you’re not alone. Most business owners aren’t. 

That’s where we come in. Carrboro Creative is a results-driven creative agency that offers website care plans, custom website design, brand development, graphic design, SEO, and more. Contact us today for a free quote and let us show you how we can keep your website fresh, keep new visitors rolling in, and care for your website so you can get back to running your business.