Working on a fresh web design and branding strategy for your nonprofit organization can be an exciting time. There's just one "little thing" you have to contend with: managing stakeholder relationships. Having designed websites and branding strategies for dozens of nonprofits, we understand the importance of balancing multiple stakeholders' needs and expectations throughout the process. […]
Your website is the face of your business. It can be accessed from anywhere in the world at any time, and it’s role is to represent you exactly as you are (or preferably better, even). Because of this, customers use your company's website to make numerous assumptions about your brand at a glance. Your website […]
When you own a small business, it can be challenging to stand out in a sea of competitors — and keeping your audience engaged is even harder. So how do you make an impression on your future customers without investing a fortune in advertising? The key is to build a strong brand. A strong brand […]
It’s always big news when design trends for the upcoming year are announced. With the new year just around the corner, it’s time to think about - out with the old and in with the new. I am sure we can all agree, we’re happy to do so with 2020. Here are our top graphic […]
Selecting the right copywriter is essential for your marketing strategy, whether you're a large corporation or a start-up company. Due to the requirement to be found in search engines and engagement with customers, the marketplace is more competitive than ever before. That is why your direct mail campaign's heart and soul is your sales copy. […]
Effective Ways To Increase Website Speed If you're a new website owner, website speed may not be a concern right now, but after everything is in order, you'll be wondering how to increase the performance of your site. Visitors are more likely to abandon a website with a slow loading speed. Having a quick-loading website […]
First Things First When you’re building a business, your marketing strategy is one of the core elements of your plan — until it isn’t. It’s easy to get caught up in the logistics of getting a product to market. And if you manage to net a lot of customers through word-of-mouth or general advertising, you […]
Web Design And Marketing Collateral: How To Marry The Two Digital marketing. Print marketing. Which one is better? Which one is right for your business? Is your web design more important than your print collateral? Ah, those are the wrong questions. The truth is, no matter what type of business you have or how large […]
Why Outsource? As a business owner, knowing when to outsource elements of your business can be challenging. Many companies don't have the resources or expertise needed to perform certain functions at a high level. Outsourcing these services to dedicated professionals can help your business offset gaps in your skill sets. Let's take a look at […]
The saying that “beauty is in the eye of the beholder” may hold true in some instances, but what catches the eye of your potential clients can definitely be directed with the right choices in graphic design. Not only can these choices help improve your professional appearance, increase brand recognition, and convey brand message, they […]
Transforming your business to survive social distancing If you're reading this, you're probably trying to figure out how to continue business as usual during a global pandemic. Maybe you've been panicking and throwing around a few choice words to describe our current situation. I think it's safe to say as business owners, we're all going […]
There are many online e-commerce platforms to choose from when moving your business online. Deciding which platform to use depends on what kind of business you have, your comfortability with technology, and the amount of customization you want. Below Are A List Of Our Favorite Platforms To Choose From 1. WordPress with WooCommerce Pros: Full […]
The identity of a brand is similar to your own identity in that it distinguishes you. Your company's brand identity is the secret recipe that will set you apart from the competition. Consider your brand identity design, which serves as the building block for your business. But do you have a clear understanding of what […]
The most critical factor to instill in your customers is trust. It is, nevertheless, the most crucial aspect of establishing a highly successful business enterprise. Although it may seem self-evident, developing a strong foundation for long-term clients is likely difficult to quantify. As product consumers, we must also examine our website and purchasing habits in […]
When starting a business, one of the most common questions addressed by newcomers is about SEO including those who came across this term even though they don’t have any business. SEO, or Search Engine Optimization, is a technique for improving traffic from search engines such as Google and Bing. It also contains results that are […]
Any business owner has stories to share. Is your story, however, critical to your company's overall success? Sharing and constructing your story has the potential to influence people's perceptions of the company, as well as your audience and target market in the long run. Every brand must embrace storytelling as a powerful business tool and […]
Are you one of those people who isn't sure what the difference between copywriting and SEO content writing really is? Content marketing has evolved into several different fields in recent years. Also, marketers' ability to reach, engage, and convert leads into consumers has been transformed by content marketing. Copywriting and SEO Content writing are two […]
Empowering Women As designers We had a great time speaking at the 2018 WordPress LAX Conference! Here's a recap of our presentation. Empowering women as designers is multifaceted. In our presentation, we focused on how we can empower women entrepreneurs by elevating them with impactful graphic design and web design, how we empower women designers […]
