If you ask the average person what they think graphic design is, they'll probably tell you it's the ability to create images with computers. While not entirely unrelated--In reality-- it's a lot more complicated than that. Graphic design is the combination of text and imagery to communicate ideas. Businesses utilize graphic design to build logos, […]

If your website isn’t mobile-optimized, you (and your audience) are missing out. In 2021, mobile websites are essential.  Why? Because mobile devices are in almost everyone's hands, from smartphones to tablets, you want your business website to be accessible by every available device. “Mobile is becoming not only the new digital hub, but also the […]

81% of consumers believe that trusting a brand is extremely important in their buying journey. Unfortunately, only 33% of those same survey respondents indicated they actually trust the brands they buy from. Not only does this indicate that consumers are challenged to find brands they trust, it indicates that they’re consciously aware of brand behaviors […]

Search Engine Optimization is talked about, and written about to no end, but it can still be a difficult concept to understand, especially in its more technical aspects. Search Engine Optimization (SEO) is the practice of increasing both the quality and quantity of your website content. You need exposure to your brand through non-paid or […]

When you own a small business, it can be challenging to stand out in a sea of competitors — and keeping your audience engaged is even harder. So how do you make an impression on your future customers without investing a fortune in advertising? The key is to build a strong brand.  A strong brand […]

When you think about an archetype, surely the first thing that comes to mind isn’t related to a business brand, but rather archetype is something associated with characters in a story.  An archetype often ties to themes and emotions that extend beyond the story, attaching itself to its readers. But did you know you can […]