When starting a business, one of the most common questions addressed by newcomers is about SEO including those who came across this term even though they don’t have any business. SEO, or Search Engine Optimization, is a technique for improving traffic from search engines such as Google and Bing. It also contains results that are free, organic, editorial, and natural. SEO would not only help the site rise to the top of search engine rankings, but it would also enhance business leads, leading to increased revenue generation. Because it is a continual process, it must be maintained on a regular basis. SEO criteria are constantly evolving, and it can be difficult to stay up with the most recent advances. However, if you want your Google rankings to rise from the bottom to the top, you must be aware of what is going on. There are two methods: on-page SEO and off-page SEO.